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As expected, companies that are focused mainly on enterprise sales have higher levels of professional services. In comparison with last year’s survey, attach rates ticked down for Enterprise and SMB (2015: Enterprise 26%, SMB 18%).

For Entrepreneurs.com

More SaaS + Software Stats

While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution

51% of large (revenue >$2.5million) SaaS companies use field sales as their primary method of distribution

A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses

SaaS businesses face significant losses in the early years (and often an associated cash flow problem)

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%

26% of SAAS companies with at least $15MM in 2015 GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher

Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers

High-growth companies offer a return to shareholders 5 times greater than medium-growth companies

More Growth Strategy Stats

When venture capitalists participate in seed rounds, the average round size is 3x larger

55% of SaaS companies rate Customer Retention as the key metric to measure

For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time

High-growth companies offer a return to shareholders 5 times greater than medium-growth companies

As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn

The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%

Women in western countries use the internet 17 percent more than their male counterparts

In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.

Google only has a 30 percent female workforce

In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.