We are 100%, absolutely focused on SaaS & Tech. Founded in 2002, we've worked with hundreds of companies driving marketing, sales & retention for scalable growth.
The intelligence of a consultancy combined with the creativity of an agency to deliver massive growth for software and technology companies.
We reduce the time and complexity of each step from prospect to customer to evangelist for increased lifetime value.
• Founded 2002.
• Clients in 25 US states & 8 countries.
• 100% focused on working with SaaS & tech companies.
• A super passionate, in-house team of experts.
• A track record of results & industry leading work.
As expected, companies that are focused mainly on enterprise sales have higher levels of professional services. In comparison with last year’s survey, attach rates ticked down for Enterprise and SMB (2015: Enterprise 26%, SMB 18%).
Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales
The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling
The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers
Cloud-hosted applications have a 99% uptime
Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.
55% of SaaS companies rate Customer Retention as the key metric to measure
SaaS companies in the $7.5MM-$15MM range are among the fastest growers
If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business
The median startup spends 92% of first year revenue on customer acquisition, taking 11-months to payback their Customer Acquisition Cost
Revenue per employee has been steadily increasing in SAAS companies. It serves as a great longitudinal measuring stick to understand the increasing or decreasing efficiency of the business
Revenue Renewal Rate= (MRR up for the renewal at beginning of month- MRR not renewed at the end of month)/ MRR up for renewal at beginning of month)
Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers
SAAS companies with >$250K median ACV book nearly 25% of their contracts at 3 years or longer
The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month
80% of venture capital investments take place in the enterprise
Three uses for the SaaS Guidelines
The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013
High-growth companies generate 60% fewer sales opportunities than low-growth companies
In 2020, China is expected to generate 55 billion U.S. dollars in the global medical technology market.