SAAS companies that are focused mainly on enterprise sales have higher levels of professional services

As expected, companies that are focused mainly on enterprise sales have higher levels of professional services. In comparison with last year’s survey, attach rates ticked down for Enterprise and SMB (2015: Enterprise 26%, SMB 18%).

SaaS & Tech Growth Strategy Articles

• Creating A Strategic Marketing Approach for Software & Technology Companies
  The most successful marketing campaigns are executed with a clear vision and goal.
• What Type of Media is Right for Your Target Audience?
  Choosing the most suitable media type is necessary if you want to communicate your message to your technical audiences effectively. Technical audiences require a more technically detailed approach when your IT company is conveying its message to them. Use these media types to ensure that your technical audience is getting the insight you aim to […]
• Organization Structure Planning
  In this Insivia insight, Andy points out how important organization structure planning is to your long term goals. Unless you are a sole proprietor working alone, you team will be a vital part of your growth and success. Incorporating them into your plan will not only help them see how all of the pieces fit […]
• Create a Tangible Strategic Vision
  When it comes to creating a strategic vision for your business, a few elements likely pop into mind, such as a mission, your values or your core beliefs. While all of these factors are important, business owners can forget one very important one - making your business tangible.Look up the definition of this word and […]
• Successful B2B SaaS Product Launch
  Successful B2B SaaS Product LaunchWhen you've finally finished development and created a SaaS product you are proud of, the next phase is to release your product to prospective customers.This is hardly as easy as opening the doors to the storefront and welcoming customers.In the SaaS industry, you must find a way to digitally bring people […]
• Defining Your Brand Voice
  Have you defined your brand voice? Andy shares his thoughts on why it’s important for you to define your brand voice in your marketing.
• How to Determine a SaaS Marketing Budget
  Determining a marketing budget for a SaaS or Software company can be a challenging exercise.  Often there is no one right answer for everyone but there are ways to help you attack the problem.Below, read our expanded article and watch our video with Andy Halko as he shares some helpful tips on how to create […]
• Maximizing Revenue with Effective SaaS Sales Strategies
  Maximizing Revenue with Effective SaaS Sales StrategiesSaaS sales strategies have evolved significantly over the past few years, with the industry seeing a compound annual growth rate (CAGR) of 18% from 2020 to 2027, according to a report by Allied Market Research. This growth has resulted in a highly competitive market, where differentiation and customer retention […]
• 10 Reasons Your Customers Are Churning
  Churn is a death knell for any business. Make sure you aren't making any of these common reasons your customers are churning.

SaaS + Software Stats

• SaaS companies in the $7.5MM-$15MM range are among the fastest growers
• Negative Churn and Expansion Revenue
• If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business
• Best-in-class SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month
• More than two thirds of SAAS companies experienced annual churn rates of 5% or higher
• Moving from $1.5 million with an eye towards $10 million in ARR is a tough a task and will take an excellent VP of sales to get you there
• The global cloud computing market size is expected to grow from USD 371.4 billion in 2020 to USD 832.1 billion by 2025
• More than 1/2 of SAAS companies increased their spending on customer retention last year
• 80% of venture capital investments take place in the enterprise

SaaS & Tech Growth Strategy Stats

• Net-revenue churn improves with larger Average Contract Value (ACV), likely due to more structural churn among SMB customers and higher switching costs associated with larger contracts
• Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts
• General Dynamics is a market leader in the aerospace and defense industry. In 2018, a total of 105,600 people were working at General Dynamics.
• SaaS organizations are now operating in over 100 countries
• The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling
• Three uses for the SaaS Guidelines
• A University of Texas study showed that women ask for $7,000 less than their male counterparts in job interviews
• If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; which may have a dramatically negative effect on your company’s growth. Source: Mckinsey
• In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.