Statistic Info
An acceptable churn rate is in the 5 – 7% range ANNUALLY, depending upon whether you measure customers or revenue.
And BVP’s assertion is backed up by Pacific Crest in their Private SaaS Company Survey Results that show roughly 70% of SaaS companies in their survey had annual churn in the < 10% range, with 75% of those at 5% or under.
The way I read the results of Pacific Crest’s survey is that 30% of SaaS providers surveyed have an unacceptable level of churn.
Now what about the SaaS providers that aren’t included in surveys like that one or who don’t appear in the logo list of the top investor portfolios and who are just trying to grow? Are they doing better or worse?
sixteenventures.com
More Growth Strategy Stats
Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013
In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.
In 2019, spending on IT services is expected to amount to 1,016 billion U.S. dollars worldwide
The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%