Statistic Info
There’s a lot to pay attention to when measuring the growth trajectory of your SaaS business. Are you increasing LTV while keeping CAC down? Is your customer acquisition rate greater than your customer churn rate? Do you distinguish between monthly recurring revenue and committed monthly recurring revenue?
Answering these questions is no easy task–SaaS metrics are extremely nuanced, and it can be hard to figure out exactly how to get the most complete and realistic understanding of your company’s growth, even if you have a few Harvard MBA’s on hand to model everything out.
InsightSquared
More SaaS + Software Stats
The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18
Companies with longer contracts (2+ years) reported the lowest annual unit churn
High-growth companies generate 60% fewer sales opportunities than low-growth companies
The median annual unit churn for SAAS companies was 10% in 2016
Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000
More Growth Strategy Stats
Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)
In 2019, spending on IT services is expected to amount to 1,016 billion U.S. dollars worldwide
80% of venture capital investments take place in the enterprise
Software and online services are in a period of dizzying growth
In 2017, Foxconn Technology Group achieved revenue of 158.15 billion U.S. dollars.
Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO
If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.