Discover the top 20 customer-centric strategy books that help businesses grow by focusing on what buyers truly need. Build smarter, outside-in strategies.
As expected, companies that are focused mainly on enterprise sales have higher levels of professional services. In comparison with last year’s survey, attach rates ticked down for Enterprise and SMB (2015: Enterprise 26%, SMB 18%).
Discover the top 20 customer-centric strategy books that help businesses grow by focusing on what buyers truly need. Build smarter, outside-in strategies.
Discover the top 20 customer experience books that help you create memorable journeys, improve retention, and build a buyer-first business.
Discover the top 20 strategic business planning books for entrepreneurs, marketers, and executives. Build smarter strategies, drive growth, and outthink the competition with these must-read titles.
Learn what it means to be customer-centric, why it matters after the sale, and how companies can build loyalty and retention through better customer experiences.
Learn what it means to be customer-centric, why it matters after the sale, and how companies can build loyalty and retention through better customer experiences.
Learn the difference between buyer-centric and customer-centric strategies—and why knowing when to use each can improve your marketing, sales, and retention.