The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

From For Entrepreneurs.com
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Professional services play a minor role for most companies, with the median company booking P.S. revenues on new deals equivalent to 16% of first year subscription contract value. Median P.S. margins are approximately 22%. These results are consistent with last year’s results.

More SaaS + Software Stats

51% of large (revenue >$2.5million) SaaS companies use field sales as their primary method of distribution

Analysed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; this will become a major drag on growth

The very best SAAS companies keep monthly revenue churn at around 0.58%, that’s only about 7% revenue churn a year

Growing faster has twice as much impact on share price as improving margins

Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales

In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal

The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel

The fastest growing SAAS companies averaged $250k in MRR and were only losing around 3.2% of that revenue each month to churn

Investment in marketing automation tools is expected to reach $25 billion by the year 2023

More Market Research Stats

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.

SaaS solutions have the highest security features with 95% security failures due to human error

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.