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Professional services play a minor role for most companies, with the median company booking P.S. revenues on new deals equivalent to 16% of first year subscription contract value. Median P.S. margins are approximately 22%. These results are consistent with last year’s results.
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Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate
More Growth Strategy Stats
Internet Sales strategies have a significantly lower CAC of just $0.42
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At Twitter, 10 percent of tech roles are staffed by women
The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%