Statistic Info
SaaS customer retention is broken down by:
- average contract value
- company size
- company age
This brief also explores the relationship between growth and retention, the “false positive” retention rates of young SaaS businesses, and the impact of Customer Success programs on overall retention.
Saas Capital
More SaaS + Software Stats
More than 1/2 of SAAS companies increased their spending on customer retention last year
Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000
More than two thirds of SAAS companies experienced annual churn rates of 5% or higher
55% of SaaS companies rate Customer Retention as the key metric to measure
54% treat upselling and add-on sales as high priority
The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8
More Growth Strategy Stats
36% of SaaS businesses managed to reduce their revenue churn over the last 12-months
SAAS companies with >$250K median ACV book nearly 25% of their contracts at 3 years or longer
In 2017, the global adoption rate for biotech soybean amounted to 77 percent.
Negative Churn and Expansion Revenue
A 1% increase in pricing strategy yields an average 11% increase in profit