What's so different about SaaS?
SaaS, and other recurring revenue businesses are different because the revenue for the service comes over an extended period of time (the customer lifetime)
SaaS, and other recurring revenue businesses are different because the revenue for the service comes over an extended period of time (the customer lifetime). If a customer is happy with the service, they will stick around for a long time, and the profit that can be made from that customer will increase considerably. On the other hand if a customer is unhappy, they will churn quickly, and the business will likely lose money on the investment that they made to acquire that customer. This creates a fundamentally different dynamic to a traditional software business: there are now two sales that have to be accomplished:
- Acquiring the customer
- Keeping the customer (to maximize the lifetime value).
Because of the importance of customer retention, we will see a lot of focus on metrics that help us understand retention and churn. But first let’s look at metrics that help you understand if your SaaS business is financially viable.
SaaS & Tech Growth Strategy Articles
- Transforming SaaS User Experience: The Power of AI Personalization
Explore how AI-driven personalization is revolutionizing SaaS user experiences, offering customized interactions and enhanced efficiency. Discover the transformative potential of AI in the SaaS sector, and how your business can leverage these advancements for success.
- When to choose a Product-Led Growth Model
Even if you are already in a Product-Led model, we'll be discussing a framework for making that decision, some of the pros/cons of doing so, and even some unique alternative ways to look at a product-led growth model.
- What’s the difference between marketing and strategic marketing?
Marketing and strategic marketing is sort of like the difference between a piece of cheese and using that piece of cheese to make some delicious lasagna.
- Strategically Determining Your Tech Business Models, Markets & Industries
An in-depth exploration across the spectrum of tech markets, industries, offerings and models to find growth opportunities through understanding the competitive landscape and to envision where our endeavor fits in this grand scheme.
- Building Personas for SaaS & Tech Companies
Building Personas for SaaS & Tech CompaniesStaying ahead of the competition and connecting with your target audience is paramount. To achieve this, SaaS companies rely on a crucial tool in their arsenal: persona building. Table of Contents Getting to Know Personas for Your SaaS Business Leveraging SaaS Marketing Agencies like Insivia to Forge Robust Marketing Pillars […]
- Proven SaaS Marketing Strategies Every Agency Should Implement
Proven SaaS Marketing Strategies Every Agency Should ImplementEffective marketing is a cornerstone of success for Software as a Service (SaaS) companies in today's competitive digital landscape. These companies offer cloud-based solutions and services that rely heavily on recurring subscriptions, making consistent customer acquisition, retention, and growth vital for their sustainability. In this context, SaaS marketing […]
- The Ultimate Guide to Choosing the Right SaaS Marketing Agency
The Ultimate Guide to Choosing the Right SaaS Marketing AgencyTable of ContentsThe Role of SaaS Marketing AgenciesAssessing Your SaaS Marketing Needs: A Crucial Step Towards SuccessDefining Your Selection Criteria: Choosing the Right SaaS Marketing AgencyResearching and Shortlisting Agencies: Finding the Right SaaS Marketing PartnerThe Role of SaaS Marketing AgenciesStrategic Planning: SaaS marketing agencies work closely […]
- What a Web Design SaaS Agency Can Do For You Organization
What a Web Design SaaS Agency Can Do For You OrganizationTable Of Contents What do Web Design SaaS Agencies Do? Top 10 Elements to a Successful SaaS Website Design What Can Web Design SaaS Agencies Offer? Why Utilize a Web Design SaaS Agency What do Web Design SaaS Agencies Do?In the dynamic realm of digital […]
- How a SaaS Agency Will Change Your Conversion Rates
How a SaaS Agency Will Increase Your Conversion RatesIn the dynamic landscape of the technology industry, SaaS companies face the perpetual challenge of increasing conversions to drive growth and establish a formidable market presence. Effective marketing for tech companies, particularly SaaS companies, requires a strategic blend of innovation, customer engagement, and data-driven approaches. Collaborating with […]