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There are two other terms which you might see used, which are the counterparts to churn:
- CRR (Customer Retention Rate) which is equal to 1 – Customer Churn Rate
- DRR (Dollar Retention Rate) which is equal to 1 – Dollar Churn Rate
So a business that has a negative churn rate, will have a Dollar Retention Rate of greater than 100%. These are some of the very best SaaS business out there. Examples of DRR greater than 100% include: Zendesk: 123%, NewRelic 115%, Box: 130%, Rally Software 127%.
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More SaaS + Software Stats
Companies with longer contracts (2+ years) reported the lowest annual unit churn
More Growth Strategy Stats
54% treat upselling and add-on sales as high priority
High-growth companies generate 60% fewer sales opportunities than low-growth companies
More than two thirds of SAAS companies experienced annual churn rates of 5% or higher
The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%
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