Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

Learn what it means to be customer-centric, why it matters after the sale, and how companies can build loyalty and retention through better customer experiences.

Learn what it means to be customer-centric, why it matters after the sale, and how companies can build loyalty and retention through better customer experiences.

Learn the difference between buyer-centric and customer-centric strategies—and why knowing when to use each can improve your marketing, sales, and retention.

Discover what it really means to be buyer-centric and how shifting your strategy to focus on buyers can transform your marketing, sales, and product success.

What is Buyer-Centric? What it is and why shifting your strategy to focus on your buyers is the key to modern marketing and sales success.

Dual-Motion Strategy: Not Just a Business Buzzword You ever been at a buffet… where you’re loading up your plate, and the dude next to you is just piling on shrimp? […]