Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month
Account Churn is very important because it gives a very clear�percentage of the customers that are leaving you. It takes away the bias from larger accounts so that you aren’t left with one large customer paying for all of your revenue – which is a dangerous situation to be in
SaaS & Tech Growth Strategy Articles
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We're just about to the end of Audience Analysis month here at Insivia, but Andy has one final video.
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