Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month

From InsightSquared
Quote in SaaS & Tech Growth Strategy

Account Churn is very important because it gives a very clear percentage of the customers that are leaving you. It takes away the bias from larger accounts so that you aren’t left with one large customer paying for all of your revenue – which is a dangerous situation to be in

More SaaS + Software Stats

If a software company grows at 20% annually, it has a 92% chance of ceasing to exist within a few years

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales

In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%

The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

SaaS businesses face significant losses in the early years (and often an associated cash flow problem)

Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

More SaaS & Tech Growth Strategy Stats

The median average contract length is 1.3 years and the average billing term is seven months in advance in 2016. Comparable to 2015, with average contract length shortening from 1.5 to 1.3 years and average billing period increasing by one month from 2015 to 7 months

Because of the losses in the early days, which get bigger the more successful the company is at acquiring customers, it is much harder for management and investors to figure out whether a SaaS business is financially viable.

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

47% of millennials want to work at diverse companies, according to a recent study.

In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

A 1% increase in pricing strategy yields an average 11% increase in profit

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.

The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

It’s essential to have a point of view that puts a stake in the ground and breaks through the clutter.