Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month

InsightSquared
Growth Strategy🕑 Reading Time: 0 Minutes

Account Churn is very important because it gives a very clear percentage of the customers that are leaving you. It takes away the bias from larger accounts so that you aren’t left with one large customer paying for all of your revenue – which is a dangerous situation to be in

What Is A Fractional CMO
B2B SaaS Growth Strategy Startups

Discover the benefits of hiring a Fractional CMO for your SaaS tech company. Learn how this flexible, high-level marketing executive can provide strategic leadership without the long-term commitment and costs of a full-time CMO.

🕑 Reading Time: 20 Minutes