Discover the top 20 customer-centric strategy books that help businesses grow by focusing on what buyers truly need. Build smarter, outside-in strategies.
Of course, any good marketing plan will include how it will be measured. Here are the key metrics that you should look to when gauging the marketing success of your SaaS.
MQL velocity
MQL velocity has been called “the most important metric in SaaS.” This is because though sales and pipeline forecasts are useful, they are lagging indicators hinging on both correct opportunity probability assignments and close dates. However, by looking at MQL velocity compared to lead commits, you can see forward-looking insights beyond a traditional pipeline report.
Discover the top 20 customer-centric strategy books that help businesses grow by focusing on what buyers truly need. Build smarter, outside-in strategies.
Discover the top 20 customer experience books that help you create memorable journeys, improve retention, and build a buyer-first business.
Discover the top 20 strategic business planning books for entrepreneurs, marketers, and executives. Build smarter strategies, drive growth, and outthink the competition with these must-read titles.
Learn what it means to be customer-centric, why it matters after the sale, and how companies can build loyalty and retention through better customer experiences.
Learn what it means to be customer-centric, why it matters after the sale, and how companies can build loyalty and retention through better customer experiences.
Learn the difference between buyer-centric and customer-centric strategies—and why knowing when to use each can improve your marketing, sales, and retention.