The median TTM revenue growth rate + adj. EBITDA margin for publicly traded SaaS companies was ~37%, implying that just under one half met or exceed “The Rule of 40%”

SaaS & Tech Growth Strategy Articles

• Building Personas for SaaS & Tech Companies
  Building Personas for SaaS & Tech CompaniesStaying ahead of the competition and connecting with your target audience is paramount. To achieve this, SaaS companies rely on a crucial tool in their arsenal: persona building. Explore the article:Getting to Know Personas for Your SaaS BusinessLeveraging SaaS Marketing Agencies like Insivia to Forge Robust Marketing Pillars10 Target Buyer […]
• Proven SaaS Marketing Strategies Every Agency Should Implement
  Proven SaaS Marketing Strategies Every Agency Should ImplementEffective marketing is a cornerstone of success for Software as a Service (SaaS) companies in today's competitive digital landscape. These companies offer cloud-based solutions and services that rely heavily on recurring subscriptions, making consistent customer acquisition, retention, and growth vital for their sustainability. In this context, SaaS marketing […]
• The Ultimate Guide to Choosing the Right SaaS Marketing Agency
  The Ultimate Guide to Choosing the Right SaaS Marketing AgencyExplore the article:The Role of SaaS Marketing AgenciesAssessing Your SaaS Marketing Needs: A Crucial Step Towards SuccessDefining Your Selection Criteria: Choosing the Right SaaS Marketing AgencyResearching and Shortlisting Agencies: Finding the Right SaaS Marketing Partner The Role of SaaS Marketing AgenciesStrategic Planning: SaaS marketing agencies work closely […]
• What a Web Design SaaS Agency Can Do For You Organization
  What a Web Design SaaS Agency Can Do For You OrganizationTable Of Contents What do Web Design SaaS Agencies Do? Top 10 Elements to a Successful SaaS Website Design What Can Web Design SaaS Agencies Offer? Why Utilize a Web Design SaaS Agency What do Web Design SaaS Agencies Do?In the dynamic realm of digital […]
• How a SaaS Agency Will Change Your Conversion Rates
  How a SaaS Agency Will Increase Your Conversion RatesIn the dynamic landscape of the technology industry, SaaS companies face the perpetual challenge of increasing conversions to drive growth and establish a formidable market presence. Effective marketing for tech companies, particularly SaaS companies, requires a strategic blend of innovation, customer engagement, and data-driven approaches. Collaborating with […]
• The Power of Industry-Tailored SaaS Landing Pages
  The Power of Industry-Tailored SaaS Landing PagesIn the multifaceted landscape of SaaS and tech, a one-size-fits-all marketing approach often falls short of resonating with diverse audiences. The technology sector is teeming with nuances, each industry niche having its own distinct challenges, language, and pain points.This is where the concept of industry-specific landing pages comes to […]
• 20 Strategy-Changing Stats from a UI UX Design Agency
  20 Strategy-Changing Stats from a UI UX Design AgencyUser Experience (UX) and User Interface (UI) design play a pivotal role in the success of Software as a Service (SaaS) companies. As the digital landscape evolves and user expectations continue to rise, the significance of exceptional UX/UI design has become imperative for SaaS companies to remain […]
• Determining Your Audiences For Your Software or Technology Website
  We're just about to the end of Audience Analysis month here at Insivia, but Andy has one final video.
• Leveraging a SaaS Agency For Retention Success
  Leveraging a SaaS Agency For Retention SuccessBeyond financial advantages, client retention contributes to building a loyal user base that can serve as brand advocates, amplifying positive word-of-mouth and attracting new potential customers organically. This not only bolsters the business's credibility but also establishes a sense of trust and reliability that sets it apart in the […]