36% of SaaS businesses managed to reduce their revenue churn over the last 12-months

From Totango
Quote in SaaS & Tech Growth Strategy

32% of respondents experienced an annual churn rate of 5% or less, while almost one-?fth had churn exceeding 15%. Survey responses suggest mixed results in controlling churn. While slightly over one-third report a decrease in churn over last year, 30% of respondents saw an increase in churn and the balance 34% saw no signi?cant change. Annualized Revenue Churn Rate 0-5% churn 5-10% churn 10-15% churn

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Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month

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