36% of SaaS businesses managed to reduce their revenue churn over the last 12-months

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32% of respondents experienced an annual churn rate of 5% or less, while almost one-fifth had churn exceeding 15%. Survey responses suggest mixed results in controlling churn. While slightly over one-third report a decrease in churn over last year, 30% of respondents saw an increase in churn and the balance 34% saw no significant change. Annualized Revenue Churn Rate 0-5% churn 5-10% churn 10-15% churn

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The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.

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To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

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The very best SAAS companies keep monthly revenue churn at around 0.58%, that’s only about 7% revenue churn a year

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The very best SAAS companies keep monthly revenue churn at around 0.58%, that’s only about 7% revenue churn a year

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