36% of SaaS businesses managed to reduce their revenue churn over the last 12-months

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32% of respondents experienced an annual churn rate of 5% or less, while almost one-fifth had churn exceeding 15%. Survey responses suggest mixed results in controlling churn. While slightly over one-third report a decrease in churn over last year, 30% of respondents saw an increase in churn and the balance 34% saw no significant change. Annualized Revenue Churn Rate 0-5% churn 5-10% churn 10-15% churn

More Tech Services Stats

Six large technology companies in Silicon Valley did not have a single female executive

After $10M in ARR, the median growth rate slows to just under 50%

It’s been reported that women who work in computer and mathematical fields earn 80 cents to the dollar that men earn doing the same job

56% treat “Existing Customer Renewals” as high priority

55% of SaaS companies rate Customer Retention as the key metric to measure

If the numerator of your quick ratio is growing that means your revenue is growing. It’s important to keep increasing revenue to counter any MRR (Monthly Recurring Revenue) that is lost to churn

83% of China’s digital shoppers made an online purchase in the past month

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts. Source: ForEntrepreneurs

As companies scale their growth engines, a slightly-above-average churn rate becomes harder and harder to offset with net new revenue growth, especially when the goal is to outpace it by 4x

The very best SaaS businesses have a negative revenue churn rate and will have a Revenue Retention Rate of greater than 100%

More Growth Strategy Stats

The boom in the industry is creating more jobs for techies. Data reveals there were 627,000 unfilled positions in tech in April 2017

In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.

Growth happens in phases

Getting paid in advance is really smart idea if you can do it without impacting bookings, as it can provide the cash flow that you need to cover your cash problem

26% of SAAS companies with at least $15MM in 2015 GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher

Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)

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A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013