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32% of respondents experienced an annual churn rate of 5% or less, while almost one-?fth had churn exceeding 15%. Survey responses suggest mixed results in controlling churn. While slightly over one-third report a decrease in churn over last year, 30% of respondents saw an increase in churn and the balance 34% saw no signi?cant change. Annualized Revenue Churn Rate 0-5% churn 5-10% churn 10-15% churn

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More Tech Services Stats

There are around 3.8 million e-commerce sites in the USA

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.

Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales

The venture-backed companies that were acquired most often had a 7 percent share of female execs, as opposed to 3 percent at unsuccessful (unacquired) firms

SaaS IPOs have more than doubled over the last 12 years

All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing

After $10M in ARR, the median growth rate slows to just under 50%

A 1% increase in pricing strategy yields an average 11% increase in profit

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

More Growth Strategy Stats

The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel

When venture capitalists participate in seed rounds, the average round size is 3x larger

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts. Source: ForEntrepreneurs

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.

SaaS IPOs have more than doubled over the last 12 years

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50

The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate