32% of respondents experienced an annual churn rate of 5% or less, while almost one-ﬁfth had churn exceeding 15%. Survey responses suggest mixed results in controlling churn. While slightly over one-third report a decrease in churn over last year, 30% of respondents saw an increase in churn and the balance 34% saw no signiﬁcant change. Annualized Revenue Churn Rate 0-5% churn 5-10% churn 10-15% churn
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The median average contract length is 1.3 years and the average billing term is seven months in advance in 2016. Comparable to 2015, with average contract length shortening from 1.5 to 1.3 years and average billing period increasing by one month from 2015 to 7 months
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