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The latest Standish Group Chaos Study results show Waterfall and Agile project success and failure rates. It should come as no surprise that Agile projects are statistically 2X more likely to succeed, and 1/3 less likely to fail than waterfall projects.

Initially, the statistics were really bad with IT project success rates measured at less than 20%. Thankfully things have improved, with the most recent report from the Standish Group showing technology project success rates at 36%.

Vitalty Chicago

More Tech Services Stats

In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%

80% of marketers report that their departments are understaffed, making them feel overloaded

63 percent of the time, women receive lower salary offers than men for the same job at the same company

13.7% of sales are online

The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)

Three uses for the SaaS Guidelines

General Dynamics is a market leader in the aerospace and defense industry. In 2018, a total of 105,600 people were working at General Dynamics.

The average company gets 16% of new ACV sales from up-sells and expansions, though companies with revenue between $10MM-$40MM are relying more heavily on up-sell and expansions

Women in western countries use the internet 17 percent more than their male counterparts

More Agile Marketing Stats

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

80% of marketers report that their departments are understaffed, making them feel overloaded

Intelligent marketing should at times be thrown out the window by your gut feeling.

Nothing draws a crowd like a crowd.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

Finding new ways, more clever ways to interrupt people doesn’t work.