Marketing today is dominated by text-heavy articles and whitepapers and often is devoid innovation and engagement. We’ll explore how SaaS content marketing has evolved, the current trends shaping the market, […]
🕑 Reading Time: 23 MinutesBreak free from traditional consulting to rapidly build your go-to-market strategy and capture market share at scale.
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The latest Standish Group Chaos Study results show Waterfall and Agile project success and failure rates. It should come as no surprise that Agile projects are statistically 2X more likely to succeed, and 1/3 less likely to fail than waterfall projects.
Initially, the statistics were really bad with IT project success rates measured at less than 20%. Thankfully things have improved, with the most recent report from the Standish Group showing technology project success rates at 36%.
Marketing today is dominated by text-heavy articles and whitepapers and often is devoid innovation and engagement. We’ll explore how SaaS content marketing has evolved, the current trends shaping the market, […]
🕑 Reading Time: 23 MinutesOur favorite books, movies, and TV shows all have something in common: they tell a compelling story. These stories have become unforgettable and stick with us through the years. When done right, content marketing can have the same effect.
🕑 Reading Time: 24 MinutesIn today’s tech-saturated market, the term “growth hacking” has become a buzzword that is often thrown around, but what exactly does it mean and why is it significant, particularly for Software […]
🕑 Reading Time: 16 MinutesArtificial intelligence packs a massive punch on a business’s way of working. With the capacity to pull insights from massive datasets, make comprehensive choices, and offer smart personalization, AI completely […]
🕑 Reading Time: 19 MinutesThe complexity of the biotech market is underscored by its diverse audiences; understanding and targeting them is not just beneficial; it’s imperative. A targeted marketing strategy in biotech must cut through the jargon to reach the human element, resonate with core concerns, and articulate the value of complex innovations in relatable terms.
🕑 Reading Time: 18 MinutesMarketing and strategic marketing is sort of like the difference between a piece of cheese and using that piece of cheese to make some delicious lasagna.
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