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The latest Standish Group Chaos Study results show Waterfall and Agile project success and failure rates. It should come as no surprise that Agile projects are statistically 2X more likely to succeed, and 1/3 less likely to fail than waterfall projects.

Initially, the statistics were really bad with IT project success rates measured at less than 20%. Thankfully things have improved, with the most recent report from the Standish Group showing technology project success rates at 36%.

Vitalty Chicago

More Tech Services Stats

Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales

SaaS companies in the $7.5MM-$15MM range are among the fastest growers

The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%

Analyzed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

Between the SMB and Enterprise customer types, the top-quartile performers not only have net-revenue churn that is 14% to 23% percentage less than the average performers but also have net-revenue churn that is negative in an absolute sense

Analysed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

There are around 3.8 million e-commerce sites in the USA

A 1% increase in pricing strategy yields an average 11% increase in profit

Internet Sales strategies have a significantly lower CAC of just $0.42

Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers

More Agile Marketing Stats

Nothing draws a crowd like a crowd.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

Content marketing is a commitment, not a campaign.

Finding new ways, more clever ways to interrupt people doesn’t work.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved