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The latest Standish Group Chaos Study results show Waterfall and Agile project success and failure rates. It should come as no surprise that Agile projects are statistically 2X more likely to succeed, and 1/3 less likely to fail than waterfall projects.

Initially, the statistics were really bad with IT project success rates measured at less than 20%. Thankfully things have improved, with the most recent report from the Standish Group showing technology project success rates at 36%.

Vitalty Chicago

More Tech Services Stats

In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.

The median annual unit churn for SAAS companies was 10% in 2016

To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14

In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

High-growth companies generate 60% fewer sales opportunities than low-growth companies

The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

General Dynamics is a market leader in the aerospace and defense industry. In 2018, a total of 105,600 people were working at General Dynamics.

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts

Internet sales strategies are the only sales method to see a decline in CAC, dropping from $0.54 to $0.42 between 2014 and 2015

More Agile Marketing Stats

Many a small thing has been made large by the right kind of advertising.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

Nothing draws a crowd like a crowd.

Finding new ways, more clever ways to interrupt people doesn’t work.

Content marketing is a commitment, not a campaign.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Intelligent marketing should at times be thrown out the window by your gut feeling.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.