Agile projects are twice as likely to succeed as projects run with traditional project management

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The latest Standish Group Chaos Study results show Waterfall and Agile project success and failure rates. It should come as no surprise that Agile projects are statistically 2X more likely to succeed, and 1/3 less likely to fail than waterfall projects.

Initially, the statistics were really bad with IT project success rates measured at less than 20%. Thankfully things have improved, with the most recent report from the Standish Group showing technology project success rates at 36%.

Vitalty Chicago

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Only 8% of large companies use internet sales strategies. The proportion of companies relying on internet sales increases as company size decreases

In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

The median average contract length is 1.3 years and the average billing term is seven months in advance in 2016. Comparable to 2015, with average contract length shortening from 1.5 to 1.3 years and average billing period increasing by one month from 2015 to 7 months

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

Investment in marketing automation tools is expected to reach $25 billion by the year 2023

The venture-backed companies that were acquired most often had a 7 percent share of female execs, as opposed to 3 percent at unsuccessful (unacquired) firms

The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%

Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month

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Nothing draws a crowd like a crowd.

Content marketing is a commitment, not a campaign.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

Many a small thing has been made large by the right kind of advertising.

80% of marketers report that their departments are understaffed, making them feel overloaded

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

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