Discover the top 20 customer-centric strategy books that help businesses grow by focusing on what buyers truly need. Build smarter, outside-in strategies.
The latest Standish Group Chaos Study results show Waterfall and Agile project success and failure rates. It should come as no surprise that Agile projects are statistically 2X more likely to succeed, and 1/3 less likely to fail than waterfall projects.
Initially, the statistics were really bad with IT project success rates measured at less than 20%. Thankfully things have improved, with the most recent report from the Standish Group showing technology project success rates at 36%.
Discover the top 20 customer-centric strategy books that help businesses grow by focusing on what buyers truly need. Build smarter, outside-in strategies.
Discover the top 20 customer experience books that help you create memorable journeys, improve retention, and build a buyer-first business.
Discover the top 20 strategic business planning books for entrepreneurs, marketers, and executives. Build smarter strategies, drive growth, and outthink the competition with these must-read titles.
Learn how to build a buyer-centric website that guides buyers, reduces friction, and converts more visitors with a step-by-step playbook grounded in buyer needs.
Learn how to create a buyer-centric content strategy that aligns with buyer behavior, drives engagement, and turns content into actual conversions.
Learn how adopting a buyer-centric strategy helps identify real customer needs, fix product-market fit issues, and align marketing, sales, and product teams.