Agile projects are twice as likely to succeed as projects run with traditional project management

Quote Info

The latest Standish Group Chaos Study results show Waterfall and Agile project success and failure rates. It should come as no surprise that Agile projects are statistically 2X more likely to succeed, and 1/3 less likely to fail than waterfall projects.

Initially, the statistics were really bad with IT project success rates measured at less than 20%. Thankfully things have improved, with the most recent report from the Standish Group showing technology project success rates at 36%.

More Tech Services Stats

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

Women in western countries use the internet 17 percent more than their male counterparts

A University of Texas study showed that women ask for $7,000 less than their male counterparts in job interviews

SAAS companies that are focused mainly on enterprise sales have higher levels of professional services

The median annual unit churn for SAAS companies was 10% in 2016

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As of December 2018, there were total 105,000 employees in Lockheed Martin, as compared to 126,000 employees in 2015.

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14

More Agile Marketing Stats

Nothing draws a crowd like a crowd.

Content marketing is a commitment, not a campaign.

80% of marketers report that their departments are understaffed, making them feel overloaded

Finding new ways, more clever ways to interrupt people doesn’t work.

The best place to hide a dead body is page 2 of Google search results.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all