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The latest Standish Group Chaos Study results show Waterfall and Agile project success and failure rates. It should come as no surprise that Agile projects are statistically 2X more likely to succeed, and 1/3 less likely to fail than waterfall projects.

Initially, the statistics were really bad with IT project success rates measured at less than 20%. Thankfully things have improved, with the most recent report from the Standish Group showing technology project success rates at 36%.

Vitalty Chicago

More Tech Services Stats

The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month

Since churn is so important, wouldn’t it be useful if we could predict in advance which customers were most likely to churn?

For SaaS companies valued at over $1billion, the median amount of financing raised is $206million

SaaS, and other recurring revenue businesses are different because the revenue for the service comes over an extended period of time (the customer lifetime)

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR

As of December 2018, there were total 105,000 employees in Lockheed Martin, as compared to 126,000 employees in 2015.

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

More than 1/2 of SAAS companies increased their spending on customer retention last year

More Agile Marketing Stats

Many a small thing has been made large by the right kind of advertising.

Intelligent marketing should at times be thrown out the window by your gut feeling.

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

Content marketing is a commitment, not a campaign.

Finding new ways, more clever ways to interrupt people doesn’t work.

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

The best place to hide a dead body is page 2 of Google search results.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

Nothing draws a crowd like a crowd.