Agile projects are twice as likely to succeed as projects run with traditional project management

The latest Standish Group Chaos Study results show Waterfall and Agile project success and failure rates. It should come as no surprise that Agile projects are statistically 2X more likely to succeed, and 1/3 less likely to fail than waterfall projects.

Initially, the statistics were really bad with IT project success rates measured at less than 20%. Thankfully things have improved, with the most recent report from the Standish Group showing technology project success rates at 36%.

SaaS & Tech Marketing Articles

• Best B2B SaaS Marketing Agencies
  Choosing The Best B2B SaaS Marketing AgencyNot only are B2B SaaS companies unique in the way that they market and sell, but each software company has its own specific needs as well. When choosing an agency to work with, there are a lot of different factors no matter what business you are in, but it […]
• How to Get More SaaS Leads
  How to crush your SaaS lead generation strategy.Growing a strong customer base for a software company is one of the key fundamentals for business development and sustainability.Obviously, mastering the art of increasing your sales leads can be a huge catalyst for growth.  As we learn in our SaaS Founder interviews, many software companies start out […]
• How to Build Customer Relationships With Marketing for Software Companies
  As seen at Digital Summit Atlanta
• 5 Best Channels to Market Your Device Company
  the projected sales of Internet-of-things (IoT) devices will be around $1.1 trillion in the year 2023. As of 2020, $749 billion were spent on IoT devices alone.
• How to Organize Your EdTech Marketing Strategy
  How to Organize Your EdTech Marketing StrategyThe EdTech industry has become increasingly important in recent years, particularly in the wake of the COVID-19 pandemic. With remote learning becoming the norm for many students, teachers, and administrators, the demand for effective EdTech solutions has skyrocketed. In fact, the global EdTech market is expected to reach $404 […]
• Custom Analytics Dashboards
  There is an overwhelming amount of data in analytics, so Google has made it possible to create custom dashboards so you don't have to thumb through a ton of irrelevant information. You can create multiple dashboards for different roles or departments. We'll walk through creating a dashboard called "content marketing" step-by-step.Getting StartedIn the reporting tab, […]
• Saving SEO Face in the Wake of a Website Redesign
  How SaaS Companies Can Avoid SEO Loss During A Website RedesignYou've worked hard over the years making sure your website is well-optimized. You've spent countless nights reading up on Google's latest algorithm updates, wondering how they're going to affect your website traffic and search rankings. You may have dabbled in some black- or grey-hat techniques […]
• 5 Tips To Market Your Growing Software Development Business
  In today's world, the demand and use of technology are more than ever. While starting up a software development business is an intelligent move, you need to know how to 'sell' your services to your customers. With the right marketing strategy, your company is sure to leave its prints in the market.Today, people are more […]
• Top 39 Tools to Grow Your SaaS Company in 2022
  Top 39 Tools to Grow Your SaaS Company in 2022User acquisition and retention is a complex ecosystem of activities for SaaS companies, but there are plenty of tools to not only ease the process but truly help your business grow. The growth process can be daunting. How do you get your product in front of […]

Tech Services Stats

• For SaaS companies valued at over $1billion, the median amount of financing raised is $206million
• If the numerator of your quick ratio is growing that means your revenue is growing. It’s important to keep increasing revenue to counter any MRR (Monthly Recurring Revenue) that is lost to churn
• SaaS companies in the $7.5MM-$15MM range are among the fastest growers
• If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer
• The fastest growing SAAS companies averaged $250k in MRR and were only losing around 3.2% of that revenue each month to churn
• How Often Should The Pricing Committee Be Meeting And Making Changes?
• SaaS businesses face significant losses in the early years (and often an associated cash flow problem)
• Only 8% of large companies use internet sales strategies. The proportion of companies relying on internet sales increases as company size decreases
• Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month

SaaS & Tech Marketing Stats

• Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.
• Intelligent marketing should at times be thrown out the window by your gut feeling.
• Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.
• For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.
• If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.
• Finding new ways, more clever ways to interrupt people doesn’t work.
• 93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved
• The best place to hide a dead body is page 2 of Google search results.
• [Companies] can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.