Agile projects are twice as likely to succeed as projects run with traditional project management

Quote Info

The latest Standish Group Chaos Study results show Waterfall and Agile project success and failure rates. It should come as no surprise that Agile projects are statistically 2X more likely to succeed, and 1/3 less likely to fail than waterfall projects.

Initially, the statistics were really bad with IT project success rates measured at less than 20%. Thankfully things have improved, with the most recent report from the Standish Group showing technology project success rates at 36%.

More Tech Services Stats

The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month

High-growth companies generate 60% fewer sales opportunities than low-growth companies

In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

Google only has a 30 percent female workforce

63 percent of the time, women receive lower salary offers than men for the same job at the same company

Only 8% of large companies use internet sales strategies. The proportion of companies relying on internet sales increases as company size decreases

How to Reduce Churn

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50

Three uses for the SaaS Guidelines

More Agile Marketing Stats

can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

Nothing draws a crowd like a crowd.

The best place to hide a dead body is page 2 of Google search results.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

Intelligent marketing should at times be thrown out the window by your gut feeling.

80% of marketers report that their departments are understaffed, making them feel overloaded