Statistic Info

The SaaS landscape is ever changing, and its crucial for businesses to evolve their strategies and tactics –but without objective data on what works and what doesn’t, shifting strategies would be mere conjecture.

More SaaS + Software Stats

Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013

The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

Is your SaaS business viable?

26% of SAAS companies with at least $15MM in GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher.

When determining Sales Capacity, “it’s worth noting that some percentage of new sales hires won’t meet expectations, so that should be taken into consideration when setting hiring goals. Typically we have seen failure rates around 25-30% for field sales reps, but this varies by company. The failure rate is lower for inside sales reps. can be counted as half of a productive rep”

Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales

How Often Should The Pricing Committee Be Meeting And Making Changes?

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

More Growth Strategy Stats

SaaS Bookings: Three Contributing Elements

In contrast, only 8% of large companies use internet sales strategies. The proportion of companies relying on internet sales increases as company size decreases

A 1% increase in pricing strategy yields an average 11% increase in profit

56% treat “Existing Customer Renewals” as high priority

orecasts suggest that global blockchain technology revenues will experience massive growth in the coming years, with the market expected to climb to over 23.3 billion U.S. dollars in size by 2023.

Women in western countries use the internet 17 percent more than their male counterparts

SAAS companies need to track the number of visitors, trials and closed deals; And also track the conversion rates, with the goal of improving those over time

The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month

The median annual unit churn for SAAS companies was 10% in 2016

Best-in-class SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

July 11, 2019 Seminar

Marketing Uncovered: Market Research & Assessments To Win

Know Where You Stand To Reach Your Destination This seminar will give you a step-by-step approach to gathering information from prospects, assessing your current marketing, and evaluating competitors. These elements are key to creating a plan for successful marketing and we’ll be giving you a unique insight into how to get it done. During this […]


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