It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR

•PLG companies use product to drive user acquisition, expansion and retention

•PLG products are extremely sticky -people log in regularly and users share the products with colleagues and friends

•These businesses tend to boast amazing NPS scores

•The virality of user adoption and significant goodwill built with users enables PLG business to successfully (and efficiently) accelerate growth via cross-sell / upsell over time

CATEGORY
SaaS & Tech Growth Strategy

SOURCE
HubSpot