It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR

�PLG companies use product to drive user acquisition, expansion and retention

�PLG products are extremely sticky -people log in regularly and users share the products with colleagues and friends

�These businesses tend to boast amazing NPS scores

�The virality of user adoption and significant goodwill built with users enables PLG business to successfully (and efficiently) accelerate growth via cross-sell / upsell over time