•PLG companies use product to drive user acquisition, expansion and retention
•PLG products are extremely sticky -people log in regularly and users share the products with colleagues and friends
•These businesses tend to boast amazing NPS scores
•The virality of user adoption and significant goodwill built with users enables PLG business to successfully (and efficiently) accelerate growth via cross-sell / upsell over time
More SaaS + Software Stats
More Growth Strategy Stats
Because of the losses in the early days, which get bigger the more successful the company is at acquiring customers, it is much harder for management and investors to figure out whether a SaaS business is financially viable.