PLG companies use product to drive user acquisition, expansion and retention
PLG products are extremely sticky -people log in regularly and users share the products with colleagues and friends
These businesses tend to boast amazing NPS scores
The virality of user adoption and significant goodwill built with users enables PLG business to successfully (and efficiently) accelerate growth via cross-sell / upsell over time
HubSpotSoftware and online services are in a period of dizzying growth
Negative Churn and Expansion Revenue
SaaS organizations are now operating in over 100 countries
Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts
Google only has a 30 percent female workforce
The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%
Investment in marketing automation tools is expected to reach $25 billion by the year 2023
The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8