It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR

Statistic Info

•PLG companies use product to drive user acquisition, expansion and retention

•PLG products are extremely sticky –people log in regularly and users share the products with colleagues and friends

•These businesses tend to boast amazing NPS scores

•The virality of user adoption and significant goodwill built with users enables PLG business to successfully (and efficiently) accelerate growth via cross-sell / upsell over time

More SaaS + Software Stats

Net-revenue churn improves with larger Average Contract Value (ACV), likely due to more structural churn among SMB customers and higher switching costs associated with larger contracts

SaaS IPOs have more than doubled over the last 12 years

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers

Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate

80% of venture capital investments take place in the enterprise

If a software company grows at 20% annually, it has a 92% chance of ceasing to exist within a few years

The very best SaaS businesses have a negative revenue churn rate and will have a Revenue Retention Rate of greater than 100%

The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

Analyzed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

More Growth Strategy Stats

Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

26% of SAAS companies with at least $15MM in 2015 GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

The median annual unit churn for SAAS companies was 10% in 2016

The very best SAAS companies keep monthly revenue churn at around 0.58%, that’s only about 7% revenue churn a year

The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%

The fastest growing SaaS companies scale their organizations rapidly, growing their teams by an average of 56% each year

in 2016, women-led companies received $1.46 billion in investments from venture capitalists. Male-led companies, on the other hand, received $58.2 billion

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

55% of SaaS companies rate Customer Retention as the key metric to measure