Statistic Info
•PLG companies use product to drive user acquisition, expansion and retention
•PLG products are extremely sticky -people log in regularly and users share the products with colleagues and friends
•These businesses tend to boast amazing NPS scores
•The virality of user adoption and significant goodwill built with users enables PLG business to successfully (and efficiently) accelerate growth via cross-sell / upsell over time
HubSpot
More SaaS + Software Stats
Growing faster has twice as much impact on share price as improving margins
How Often Should The Pricing Committee Be Meeting And Making Changes?
The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%
Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)
More Growth Strategy Stats
54% treat upselling and add-on sales as high priority
The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.
Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)
Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales
Growing faster has twice as much impact on share price as improving margins