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The top SAAS companies have a LTV to CAC (the Cost to Acquire a typical Customer) ratio that is higher than 3

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If the numerator of your quick ratio is growing that means your revenue is growing. It’s important to keep increasing revenue to counter any MRR (Monthly Recurring Revenue) that is lost to churn

The median average contract length is 1.3 years and the average billing term is seven months in advance in 2016. Comparable to 2015, with average contract length shortening from 1.5 to 1.3 years and average billing period increasing by one month from 2015 to 7 months

The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling

How To Make Pricing A Constant Process In Your Organization

Negative Churn and Expansion Revenue

The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013

SaaS IPOs have more than doubled over the last 12 years

The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month

Between the SMB and Enterprise customer types, the top-quartile performers not only have net-revenue churn that is 14% to 23% percentage less than the average performers but also have net-revenue churn that is negative in an absolute sense

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It’s 9x cheaper to retain existing customers than acquire new customers: costing $0.13 to acquire any additional dollar of revenue

More than two thirds of SAAS companies experienced annual churn rates of 5% or higher

51% of large (revenue >$2.5million) SaaS companies use field sales as their primary method of distribution

Analysed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

55% of SaaS companies rate Customer Retention as the key metric to measure

In 2019, spending on IT services is expected to amount to 1,016 billion U.S. dollars worldwide

In 2020, China is expected to generate 55 billion U.S. dollars in the global medical technology market.

In 2017, IBM generated 37.8 billion U.S. dollars in global IT services revenue, making it the largest IT services company in the world in terms of net sales

The median monthly revenue churn for large SaaS companies is 0.75%, translating into an annual revenue churn rate of 10%

Since churn is so important, wouldn’t it be useful if we could predict in advance which customers were most likely to churn?

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