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The top SAAS companies have a LTV to CAC (the Cost to Acquire a typical Customer) ratio that is higher than 3

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Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

How Often Should The Pricing Committee Be Meeting And Making Changes?

The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month

51% of large (revenue >$2.5million) SaaS companies use field sales as their primary method of distribution

A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts. Source: ForEntrepreneurs

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; which may have a dramatically negative effect on your company’s growth. Source: Mckinsey

As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn

54% treat upselling and add-on sales as high priority

The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

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The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%

In 2017, the global adoption rate for biotech soybean amounted to 77 percent.

It’s essential to have a point of view that puts a stake in the ground and breaks through the clutter.

26% of SAAS companies with at least $15MM in GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher.

56% treat “Existing Customer Renewals” as high priority

High-growth companies generate 60% fewer sales opportunities than low-growth companies

54% treat upselling and add-on sales as high priority

At Twitter, 10 percent of tech roles are staffed by women

General Dynamics is a market leader in the aerospace and defense industry. In 2018, a total of 105,600 people were working at General Dynamics.

The median annual unit churn for SAAS companies was 10% in 2016