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The top SAAS companies have a LTV to CAC (the Cost to Acquire a typical Customer) ratio that is higher than 3

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Since churn is so important, wouldn’t it be useful if we could predict in advance which customers were most likely to churn?

After $10M in ARR, the median growth rate slows to just under 50%

56% treat “Existing Customer Renewals” as high priority

The largest SaaS companies (>$75million yearly revenue) attribute 2.5x as much new revenue to upselling than the smallest SaaS companies (<$1.25million): 28% versus 11%

If the numerator of your quick ratio is growing that means your revenue is growing. It’s important to keep increasing revenue to counter any MRR (Monthly Recurring Revenue) that is lost to churn

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

The median startup spends 92% of first year revenue on customer acquisition, taking 11-months to payback their Customer Acquisition Cost

Customer Segmentation analysis will help point out which are your most profitable segments

High-growth companies generate 60% fewer sales opportunities than low-growth companies

The median TTM revenue growth rate + adj. EBITDA margin for publicly traded SaaS companies was ~37%, implying that just under one half met or exceed “The Rule of 40%”

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In 2019, spending on IT services is expected to amount to 1,016 billion U.S. dollars worldwide

A 1% increase in pricing strategy yields an average 11% increase in profit

Improve Your Pricing Schedule And Turn More Profit

It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue

in 2016, women-led companies received $1.46 billion in investments from venture capitalists. Male-led companies, on the other hand, received $58.2 billion

Our experiences with SaaS startups indicate that they usually start with a couple of lead generation programs such as Pay Per Click Google Ad-words, radio ads, etc

Women in western countries use the internet 17 percent more than their male counterparts

In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.

The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

The median annual unit churn for SAAS companies was 10% in 2016

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