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The top SAAS companies have a LTV to CAC (the Cost to Acquire a typical Customer) ratio that is higher than 3

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Customer Segmentation analysis will help point out which are your most profitable segments

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SaaS companies in the $7.5MM-$15MM range are among the fastest growers

SAAS companies that are focused mainly on enterprise sales have higher levels of professional services

Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013

The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel

Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month

For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time

The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month

The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

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To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

Revenue per employee has been steadily increasing in SAAS companies. It serves as a great longitudinal measuring stick to understand the increasing or decreasing efficiency of the business

The venture-backed companies that were acquired most often had a 7 percent share of female execs, as opposed to 3 percent at unsuccessful (unacquired) firms

If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

56% treat “Existing Customer Renewals” as high priority

In 2019, spending on IT services is expected to amount to 1,016 billion U.S. dollars worldwide

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It’s 9x cheaper to retain existing customers than acquire new customers: costing $0.13 to acquire any additional dollar of revenue

In 2018, the global tech spending is forecast to amount to 3,212 billion U.S. dollars.

The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers