We are 100%, absolutely focused on SaaS & Tech. Founded in 2002, we've worked with hundreds of companies driving marketing, sales & retention for scalable growth.
The intelligence of a consultancy combined with the creativity of an agency to deliver massive growth for software and technology companies.
We reduce the time and complexity of each step from prospect to customer to evangelist for increased lifetime value.
• Founded 2002.
• Clients in 25 US states & 8 countries.
• 100% focused on working with SaaS & tech companies.
• A super passionate, in-house team of experts.
• A track record of results & industry leading work.
The top SAAS companies have a LTV to CAC (the Cost to Acquire a typical Customer) ratio that is higher than 3
55% of SaaS companies rate Customer Retention as the key metric to measure
The best place to hide a dead body is page 2 of Google search results.
The largest SaaS companies (>$75million yearly revenue) attribute 2.5x as much new revenue to upselling than the smallest SaaS companies (<$1.25million): 28% versus 11%
Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts
How To Make Pricing A Constant Process In Your Organization
Growing faster has twice as much impact on share price as improving margins
SaaS companies in the $7.5MM-$15MM range are among the fastest growers
The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013
When venture capitalists participate in seed rounds, the average round size is 3x larger
In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal
56% treat “Existing Customer Renewals” as high priority
For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time
Unlike many other industries, if a software company grows at only 20%, it has a 92% chance of ceasing to exist within a few years
Women in western countries use the internet 17 percent more than their male counterparts
Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less
SaaS solutions have the highest security features with 95% security failures due to human error
Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added
In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%
Between the SMB and Enterprise customer types, the top-quartile performers not only have net-revenue churn that is 14% to 23% percentage less than the average performers but also have net-revenue churn that is negative in an absolute sense
Customer Segmentation analysis will help point out which are your most profitable segments