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The top SAAS companies have a LTV to CAC (the Cost to Acquire a typical Customer) ratio that is higher than 3
The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel
The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling
The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013
The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers
If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business
For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time
It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue
How To Make Pricing A Constant Process In Your Organization
The very best SaaS businesses have a negative revenue churn rate and will have a Revenue Retention Rate of greater than 100%
Is your SaaS business viable?
in 2016, women-led companies received $1.46 billion in investments from venture capitalists. Male-led companies, on the other hand, received $58.2 billion
The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%
Net-revenue churn improves with larger Average Contract Value (ACV), likely due to more structural churn among SMB customers and higher switching costs associated with larger contracts
Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000
To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14
36% of SaaS businesses managed to reduce their revenue churn over the last 12-months
The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers
In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.
If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; this will become a major drag on growth