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The top SAAS companies have a LTV to CAC (the Cost to Acquire a typical Customer) ratio that is higher than 3

For Entrepreneurs.com

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Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers

Between the SMB and Enterprise customer types, the top-quartile performers not only have net-revenue churn that is 14% to 23% percentage less than the average performers but also have net-revenue churn that is negative in an absolute sense

The average Quick Ratio of fastest growing SaaS companies (those with a CAGR of over 50%) is 3.9: generating $3.9 in revenue for every $1 lost to revenue churn

Companies with longer contracts (2+ years) reported the lowest annual unit churn

The fastest growing SAAS companies averaged $250k in MRR and were only losing around 3.2% of that revenue each month to churn

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts

Negative Churn and Expansion Revenue

If a software company grows at 20% annually, it has a 92% chance of ceasing to exist within a few years

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To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts. Source: ForEntrepreneurs

A University of Texas study showed that women ask for $7,000 less than their male counterparts in job interviews

36% of SaaS businesses managed to reduce their revenue churn over the last 12-months

SAAS companies that are focused mainly on enterprise sales have higher levels of professional services

In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%

As of December 2018, there were total 105,000 employees in Lockheed Martin, as compared to 126,000 employees in 2015.

Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales

54% treat upselling and add-on sales as high priority

For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time