MailChimp also has more than 400 templates to choose from. They recently implemented a drag and drop editor for quick, easy and aesthetically pleasing email layouts. Many of their templates are optimized to display on mobile devices. You also have the option of coding your email directly with HTML and inline CSS. Like Constant Contact, MailChimp, too, allows you to change the From name of your email without having an account set up for that name. MailChimp uses an open API and encourages other applications to integrate with it. PayPal, Google Analytics, Shopify, FreshBooks, Salesforce, SurveyMonkey and many more currently integrate with Mail Chimp. The provider has a summary of each email send which reports on the number of opens, clicks, unsubscribes and complaints. They also lend performance advice by comparing your open rate with your industry average and your list’s average.
With MailChimp, your subscribers will be able to easily connect to social networking pages in order to share your email marketing campaigns. You’ll also be able to use social networking in conjunction with your email marketing. Also, your emails can look different depending on the email client your subscriber uses (Gmail, Hotmail, Outlook, Yahoo, Apple Mail and more). For this reason, MailChimp can determine the 10 most popular email clients that your subscribers use. MailChimp provides you a preview of how your email will appear in each of these formats so you can be sure you’re sending out an email that will look great every time. MailChimp collects and analyzes your data and provides excellent visual representations of that data in several formats. Additionally, MailChimp’s email marketing service has a very impressive range of support options, which are all conveniently located on their support page. MailChimp is a great E-Mail Marketing platform and is trusted by thousands.