Only 8% of large companies use internet sales strategies. The proportion of companies relying on internet sales increases as company size decreases

From For Entrepreneurs.com
Quote in SaaS & Tech Growth Strategy

As expected, field sales has the most expensive CAC. And, fields sales has widened the gap as its cost has increased, while inside and internet sales have remained relatively flat. Inside sales is now 17% lower than field sales (vs 10% lower last year) and Internet sales is 47% lower (vs 43% lower last year.) Channels sales at $0.53 CAC are at par with online distribution.

More SaaS + Software Stats

56% treat “Existing Customer Renewals” as high priority

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

When determining Sales Capacity, “it’s worth noting that some percentage of new sales hires won’t meet expectations, so that should be taken into consideration when setting hiring goals. Typically we have seen failure rates around 25-30% for field sales reps, but this varies by company. The failure rate is lower for inside sales reps. can be counted as half of a productive rep”

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts

High-growth companies offer a return to shareholders 5 times greater than medium-growth companies

A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses

For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time

Revenue per employee has been steadily increasing in SAAS companies. It serves as a great longitudinal measuring stick to understand the increasing or decreasing efficiency of the business

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

More SaaS & Tech Growth Strategy Stats

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

The venture-backed companies that were acquired most often had a 7 percent share of female execs, as opposed to 3 percent at unsuccessful (unacquired) firms

Because of the losses in the early days, which get bigger the more successful the company is at acquiring customers, it is much harder for management and investors to figure out whether a SaaS business is financially viable.

Customer Segmentation analysis will help point out which are your most profitable segments

Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

The median TTM revenue growth rate + adj. EBITDA margin for publicly traded SaaS companies was ~37%, implying that just under one half met or exceed “The Rule of 40%”

At Facebook, 15 percent of tech roles are staffed by women

At a 35% CAGR, it takes 10 years for a SaaS company to grow from $5M to $100M in ARR

Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

SaaS organizations are now operating in over 100 countries