Only 8% of large companies use internet sales strategies. The proportion of companies relying on internet sales increases as company size decreases

For Entrepreneurs.com
Growth Strategy🕑 Reading Time: 0 Minutes

As expected, field sales has the most expensive CAC. And, fields sales has widened the gap as its cost has increased, while inside and internet sales have remained relatively flat. Inside sales is now 17% lower than field sales (vs 10% lower last year) and Internet sales is 47% lower (vs 43% lower last year.) Channels sales at $0.53 CAC are at par with online distribution.

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