Only 8% of large companies use internet sales strategies. The proportion of companies relying on internet sales increases as company size decreases

As expected, field sales has the most expensive CAC. And, fields sales has widened the gap as its cost has increased, while inside and internet sales have remained relatively flat. Inside sales is now 17% lower than field sales (vs 10% lower last year) and Internet sales is 47% lower (vs 43% lower last year.) Channels sales at $0.53 CAC are at par with online distribution.

SaaS + Software Stats

• Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale
• The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%
• Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015
• Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50
• The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%
• SaaS, and other recurring revenue businesses are different because the revenue for the service comes over an extended period of time (the customer lifetime)
• SAAS companies that are focused mainly on enterprise sales have higher levels of professional services
• How to Reduce Churn
• 86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

SaaS & Tech Growth Strategy Stats

• The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month
• Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013
• 56% treat “Existing Customer Renewals” as high priority
• All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing
• The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers
• Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network
• Improve Your Pricing Schedule And Turn More Profit
• The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%
• The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.