Only 8% of large companies use internet sales strategies. The proportion of companies relying on internet sales increases as company size decreases
As expected, field sales has the most expensive CAC. And, fields sales has widened the gap as its cost has increased, while inside and internet sales have remained relatively flat. Inside sales is now 17% lower than field sales (vs 10% lower last year) and Internet sales is 47% lower (vs 43% lower last year.) Channels sales at $0.53 CAC are at par with online distribution.
SaaS & Tech Growth Strategy Articles
- When to choose a Product-Led Growth Model
Even if you are already in a Product-Led model, we'll be discussing a framework for making that decision, some of the pros/cons of doing so, and even some unique alternative ways to look at a product-led growth model.
- What’s the difference between marketing and strategic marketing?
Marketing and strategic marketing is sort of like the difference between a piece of cheese and using that piece of cheese to make some delicious lasagna.
- Strategically Determining Your Tech Business Models, Markets & Industries
An in-depth exploration across the spectrum of tech markets, industries, offerings and models to find growth opportunities through understanding the competitive landscape and to envision where our endeavor fits in this grand scheme.
- Building Personas for SaaS & Tech Companies
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- Proven SaaS Marketing Strategies Every Agency Should Implement
Proven SaaS Marketing Strategies Every Agency Should ImplementEffective marketing is a cornerstone of success for Software as a Service (SaaS) companies in today's competitive digital landscape. These companies offer cloud-based solutions and services that rely heavily on recurring subscriptions, making consistent customer acquisition, retention, and growth vital for their sustainability. In this context, SaaS marketing […]
- The Ultimate Guide to Choosing the Right SaaS Marketing Agency
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- What a Web Design SaaS Agency Can Do For You Organization
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- How a SaaS Agency Will Change Your Conversion Rates
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- 20 Strategy-Changing Stats from a UI UX Design Agency
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