Discover the top 20 customer-centric strategy books that help businesses grow by focusing on what buyers truly need. Build smarter, outside-in strategies.
China’s Food and Drug Administration is encouraging new developments in the health care industry and to be considered innovative, a product must be a major improvement from the previous product. As of 2013, China’s medtech industry was the fourth largest in the world and is expected to be the second largest by 2020.
Discover the top 20 customer-centric strategy books that help businesses grow by focusing on what buyers truly need. Build smarter, outside-in strategies.
Discover the top 20 customer experience books that help you create memorable journeys, improve retention, and build a buyer-first business.
Discover the top 20 strategic business planning books for entrepreneurs, marketers, and executives. Build smarter strategies, drive growth, and outthink the competition with these must-read titles.
Learn what it means to be customer-centric, why it matters after the sale, and how companies can build loyalty and retention through better customer experiences.
Learn what it means to be customer-centric, why it matters after the sale, and how companies can build loyalty and retention through better customer experiences.
Learn the difference between buyer-centric and customer-centric strategies—and why knowing when to use each can improve your marketing, sales, and retention.