Statistic Info
By definition, non-renewal rates are higher than gross dollar churn rates. However, it is interesting to see that the non-renewal rates are also higher for shorter duration contracts.
For Entrepreneurs.com
More Growth Strategy Stats
Companies with longer contracts (2+ years) reported the lowest annual unit churn
The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013
The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8
Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate
Growing faster has twice as much impact on share price as improving margins
They may forget what you said, but they will never forget how you made them feel.