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By definition, non-renewal rates are higher than gross dollar churn rates. However, it is interesting to see that the non-renewal rates are also higher for shorter duration contracts.
SaaS organizations are now operating in over 100 countries
As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn
Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate
The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%
73% of organizations indicated nearly all their apps will be SaaS by 2021
If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; this will become a major drag on growth
The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling
Analysed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes
Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000
Unlike many other industries, if a software company grows at only 20%, it has a 92% chance of ceasing to exist within a few years
The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18
A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses
SAAS companies need to track the number of visitors, trials and closed deals; And also track the conversion rates, with the goal of improving those over time
In 2019, spending on IT services is expected to amount to 1,016 billion U.S. dollars worldwide
Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month
Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network
Companies with longer contracts (2+ years) reported the lowest annual unit churn
To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14
After $10M in ARR, the median growth rate slows to just under 50%