Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

Statistic Info

By definition, non-renewal rates are higher than gross dollar churn rates. However, it is interesting to see that the non-renewal rates are also higher for shorter duration contracts.

More Growth Strategy Stats

In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.

It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue

Customer Segmentation analysis will help point out which are your most profitable segments

The average company gets 16% of new ACV sales from up-sells and expansions, though companies with revenue between $10MM-$40MM are relying more heavily on up-sell and expansions

As of December 2018, there were total 105,000 employees in Lockheed Martin, as compared to 126,000 employees in 2015.

Companies with longer contracts (2+ years) reported the lowest annual unit churn

More than two thirds of SAAS companies experienced annual churn rates of 5% or higher

The very best SAAS companies keep monthly revenue churn at around 0.58%, that’s only about 7% revenue churn a year

For SaaS companies valued at over $1billion, the median amount of financing raised is $206million

To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14