Between the SMB and Enterprise customer types, the top-quartile performers not only have net-revenue churn that is 14% to 23% percentage less than the average performers but also have net-revenue churn that is negative in an absolute sense

SaaS + Software
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Companies typically track three churn metrics: customer churn, gross-revenue churn, and net-revenue churn. The most comprehensive of these three metrics is net-revenue churn, as it captures both the dollar value lost from churning customers and the dollar value gained from expansion revenue (which comes from both up-selling and cross-selling to existing customers). Our analysis showed several results:

Mckinsey

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56% treat “Existing Customer Renewals” as high priority

If a software company grows at 20% annually, it has a 92% chance of ceasing to exist within a few years

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The average Quick Ratio of fastest growing SaaS companies (those with a CAGR of over 50%) is 3.9: generating $3.9 in revenue for every $1 lost to revenue churn

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The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

SAAS companies with >$250K median ACV book nearly 25% of their contracts at 3 years or longer

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Negative Churn and Expansion Revenue

Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales

Women in western countries use the internet 17 percent more than their male counterparts

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In 2017, the global adoption rate for biotech soybean amounted to 77 percent.

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