Companies typically track three churn metrics: customer churn, gross-revenue churn, and net-revenue churn. The most comprehensive of these three metrics is net-revenue churn, as it captures both the dollar value lost from churning customers and the dollar value gained from expansion revenue (which comes from both up-selling and cross-selling to existing customers). Our analysis showed several results:
After $10M in ARR, the median growth rate slows to just under 50%
56% treat “Existing Customer Renewals” as high priority
The best place to hide a dead body is page 2 of Google search results.
High-growth companies offer a return to shareholders 5 times greater than medium-growth companies
Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013
SAAS companies with >$250K median ACV book nearly 25% of their contracts at 3 years or longer
Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013
At a 35% CAGR, it takes 10 years for a SaaS company to grow from $5M to $100M in ARR
Negative Churn and Expansion Revenue
Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales
Women in western countries use the internet 17 percent more than their male counterparts
SaaS solutions have the highest security features with 95% security failures due to human error
In 2017, the global adoption rate for biotech soybean amounted to 77 percent.
47% of millennials want to work at diverse companies, according to a recent study.