Companies typically track three churn metrics: customer churn, gross-revenue churn, and net-revenue churn. The most comprehensive of these three metrics is net-revenue churn, as it captures both the dollar value lost from churning customers and the dollar value gained from expansion revenue (which comes from both up-selling and cross-selling to existing customers). Our analysis showed several results:
Customer Segmentation analysis will help point out which are your most profitable segments
Companies with longer contracts (2+ years) reported the lowest annual unit churn
Internet Sales strategies have a significantly lower CAC of just $0.42
The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.
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When venture capitalists participate in seed rounds, the average round size is 3x larger