How we helped Mashore Method articulate key benefits of their SaaS product with simple, fun, and powerful animation.
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Animation videos are extremely helpful because of the fact that you can share a lot of useful information in a quick fashion while still leaving a lasting impression.
Visuals are naturally a fantastic supplement to showcase your product crystal clearly. This is a common agreement since 49% of marketers say that visual marketing is a very important component of their marketing strategy.
Animation is the perfect opportunity to share what your brand’s look and feel encompass. It’s also a great tactic to simplify your product in a way that the viewer could see themselves implementing your software into their own business.
No one is going to want to get involved with software that looks complicated. Customers don’t want to feel in over their heads, they want something that will make their everyday life easier.
Video is consistently rated one of the top marketing strategies in SaaS, and by continuously leveraging intentional and exceptional content for your PropTech (or any subgroup of SaaS solutions), it not only keeps you in the league as a competitor, but also provides excellent marketing opportunities that sets you apart.
The completed deliverable is a 120-second real estate SaaS animation video that shares what solutions Mashore Method solves not only with the voice-over but with the exciting,bold visuals. The character shows off the stress-free experience and the various tools from the one on one support a client receives from the Mashore Method team to the unlimited sales funnel builder.
See how we helped animate this Real Estate SaaS product’s features.
Mashore Method is an all-in-one CRM software that reinvents sales and marketing. Alongside the innovative software comes expert real estate coaching from Mashore Method’s in-house industry leaders. Mashore Method not only systemizes a client’s workflow all in one place, but they also provide one-on-one training from experienced coaches to elevate a client’s business. Mashore Method can integrate into a client’s existing email, social platforms, and other marketing tools, to allow seamless lead transition.
Mashore Method’s ideal customers are busy real estate professionals looking to “streamline their workflow and save money on costly marketing and sales software.”
Mashore Method needed a compelling real estate SaaS animation video that encompasses all of what their CRM platform has to offer. The video would appear live on their homepage, so not only must it have been perfectly informative but also very aesthetically pleasing and in line with the Mashore Method vision, brand, tone, and voice.
Mashore Method wanted a new explainer video to generate interest for site newcomers and lead to conversions for their service. In order to execute the client’s wants, it was imperative that Insivia worked toward solidifying Mashore Method’s value proposition, brand voice, and key messaging to leverage video strategy and overall content that frames their software as an ideal solution for any potential customer with the targeted array of pain points.
In order to get the ball rolling, we started with scripting. Each section would focus on a key element or message of the CRM. Not only showcase what it does but the why behind the need for a product like Mashore Method. We shared some pain points and what Mashore Method is doing to solve those problems for customers.
To support the messaging, we also pulled some client testimonials to add a more personal element to the animated video. It gave a nice balance between the graphics and real people sharing their experiences. Testimonial videos are a great way to build a reputation for consistency for any brand; Mashore Method’s addition to the work conducted in this project emphasized the importance of both elements.
The next step was storyboarding the visuals. The animation needed to complement the voice-over. You don’t want to overcomplicate the concept, that’s the total opposite of what you want to accomplish. A video like this should never run over 1-2 mins. It should remain brief and pique interest.
We didn't forget about the details either. When the product features appeared around the character, we wanted the character to gradually start to smile. This casually and naturally implies that the product is making the character’s problem solved.
Storytelling is a vital piece of the conversion pipeline. Customer experience is your top priority, and your messaging must be on point! With video, not only do you have endless opportunities to deploy your key messaging, but you have the space to do so creatively.
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