3 Steps to Planning a Video

May 3, 2013

Today Rick shares three steps that will help you begin developing quality videos for your business.

Video Transcription

Hey everyone, Rick Scheeser here with Insivia and this month our main focus is on video and animation. So what I want to do is talk about the three steps that we use to when determining how-to start creating the video for our business or for our clients business. The first thing that we want to do is we want to understand it what style of video we want to put together is this going to be an animation video, is it going to be a live action video with real live actors, is going to be a product demonstration, or is it going to be some sort of screen recording where we are showing snippets or clips from websites or software services. Once you have an idea of what style video you want to do, you’re going to want to map out your objectives. Exactly what are you trying to accomplish for your business by creating this video. Once you have those two steps in place it’s time to start putting ideas on paper and creating a storyboard and putting some structure to your video and as you’re building out the storyboard you’re going to want to make sure that all of your ideas are right in line with your objectives to make sure that the videos you’re producing are going to guarantee some big results for your business.

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