insivia

Package Design Plays in the Sales Success of a Product

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The question comes down to whether you want to scream at your customer to make them want to buy your product or you want to create a pleasant introduction inviting them to try your product. It’s the reality that you can really say more with less. When you’re thinking about package design, remember that the […]

How can Video Content and Social Media Build my Business?

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See how video content combined with social media makes a powerful way for businesses to stay connected with people, promote their business, and contribute expertise–led by Andy Halko, CEO of Insivia. This video was produced by Stu World Media.

How does the Right Message Boost your Marketing Efforts?

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Think of the last time you bought a car. Of course, you thought about the safety ratings, gas mileage, and features you need, but there was also a big emotional element to your decision. Naturally, all buying decisions have a good mix of emotional and intellectual thinking behind them. It’s important to make sure that […]

Why is Cross-Browser Testing Important?

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When it comes time to turn your site from a mockup to something fully functional, you’ll want to make sure that it works great for everyone visiting your site whether they’re using Internet Explorer, Firefox, or any other browser. Here’s a quick explanation of cross-browser testing and some useful resources for designers and developers: Your […]

Series: Quick Look in Google Analytics for Site Conversion

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Well, I am going to start another series in our blog, but this one’s about my favorite topic: Visitor Conversion and Google Analytics. Just for a refresher, if you haven’t heard one of my talks (ranting/raving) about web site conversion, I will use this first article in the series to recap. First, let’s imagine a web […]

Social Media Opens Communication with Customers

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A Business/Customer relationship is identical to the rest of the relationships in your life when it comes to communication. If my girlfriend and I didn’t listen to each other, she would have moved on to some other stud by now. If I don’t pay attention to my dog when he wants to go out, he […]

Tracking the Popularity of Links You Share on Twitter

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Recently, insivia has been ramping up the use of its twitter account to help promote our new blog, our expertise and many of our other special announcements. One thing that was important to us was to quickly be able to gauge the popularity and value of providing links to blog posts or other resources. Fortunately, […]

What is the Importance of Brand Building?

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Branding consists of the name, symbol, term, sign, design or any combination of these that identify the goods and services of your company and differentiate you from another. Branding is the visual voice of your company.

What’s the Difference between SEO and PPC?

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When you do a search for, say, “Cleveland marketing,” you’ll get two types of results: organic listings and paid listings. These listings are based on your SEO and PPC campaigns. SEO is all about boosting your site’s rank in organic searches. PPC campaigns are paid listings. The two columns populate using the same search terms, […]

Can a Mobile Phone Application help Grow my Business?

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In a previous blog post we discussed the importance of creating a mobile version of your website. Let’s take this a step further and explore whether developing a unique mobile application will create some buzz for your business. By now you have probably seen or experienced all the fun applications on the iPhone. You can […]