Andy Halko

A microsite is a narrow focused way to attract and convert leads for SaaS companies. You are looking for new ways to scale your user acquisition and already do most […]

Explainers, demos, and trials don’t close deals by persuading buyers. They close deals by shaping buyer confidence. Reducing uncertainty, increasing defensibility, and making a decision feel safe to stand behind. […]

Understanding the B2B Software Buyer’s Journey To craft an effective B2B software sales funnel, you’ve got to know your buyer’s journey inside out. It’s not just about selling software; it’s […]

Ok, so let’s first define different types of graphics and images so we are all on the same page. I know, this may seem like a no brainer, but for […]

Before you hit that record button, take a step back. Think about who’s going to watch your video. Knowing your audience isn’t just helpful—it’s essential. It’s the compass guiding your […]

In this day and age, software companies are pretty much expected to offer some sort of free trial: so many companies offer one thinking that refusing to do so can […]

Picture this: You have a product that no one knows about. You start researching some marketing strategies and find something called an explainer video. After learning about what an explainer […]

You have the most amazing software that will considerably improve the professional or personal lives of your potential customers. Now all you have to do is get them to install […]

You’ve worked hard over the years making sure your website is well-optimized. You’ve spent countless nights reading up on Google’s latest algorithm updates, wondering how they’re going to affect your […]

In a previous post, we discussed Why Your Website Is the Center of Your Marketing Strategy, and as such your website should be capturing leads on a steady basis. If […]