Sales Tools to Assist with Delivery and Scaling
At the very beginning of this blog, we talked about how the best tool for research and prospecting is customer nurturing. Well, this is where that tip really comes into play.
Even after the deal is closed, your sales cycle should still continue.
Delivering your solution to your customers in a timely manner is a simple and effective way to boost customer satisfaction and retention.
One tool specifically that is incredibly effective at helping you manage and nurture your customers long after the deal is closed is CRM (customer relationship management) software.
While it might seem like an odd use of time, energy, and money to invest in existing customers and manage communications with them, utilizing CRM systems will have a two-fold benefit for your SaaS company.
Firstly, managing customer relationships will not only help boost satisfaction but it will also greatly reduce churn, saving incredible amounts of money in the long run.
And secondly, when you are consistent about engaging with customers you will build lifelong loyalty within your customer base. This loyalty will eventually lead to referrals which, if you remember from the beginning of this blog, make up more than 50% of all leads generated.
Having a passionate and loyal customer base will allow you to scale your business rapidly and securely, making CRM technology an incredibly important part of your toolkit.