insivia

What is the Importance of Brand Building?

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Branding consists of the name, symbol, term, sign, design or any combination of these that identify the goods and services of your company and differentiate you from another. Branding is the visual voice of your company.

What’s the Difference between SEO and PPC?

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When you do a search for, say, “Cleveland marketing,” you’ll get two types of results: organic listings and paid listings. These listings are based on your SEO and PPC campaigns. SEO is all about boosting your site’s rank in organic searches. PPC campaigns are paid listings. The two columns populate using the same search terms, […]

Can a Mobile Phone Application help Grow my Business?

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In a previous blog post we discussed the importance of creating a mobile version of your website. Let’s take this a step further and explore whether developing a unique mobile application will create some buzz for your business. By now you have probably seen or experienced all the fun applications on the iPhone. You can […]

Using a Content Management Software

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Content management software (CMS) is designed to help businesses manage, update, and edit content their website. I am sure that sounds like a cool idea, but how do you know if your business needs one? After all, many of these softwares require an investment that exceeds normal annual hosting fees. Here are some questions you […]

When Should I use Stock Photography?

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When there is no time, location or item to shoot, it’s time to start looking for a stock photograph. Many time and budgetary constraints can prevent the opportunity to photograph something specifically for your marketing materials. For example: the requirement of a photo of an olive orchard. If you don’t have the budget to fly […]

Why wouldn’t I want an All-Flash site?

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They can look great and use a lot of cool elements that you don’t see on other sites. Then again, there are a lot of limitations to an all-Flash site. Flash sites aren’t good for your search engine optimization, and they’re not very accessible to a variety of users and devices. It’s true that there […]

How does Mobile Phone Technology affect my Business?

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Fasten your seatbelts, folks! These new smartphones are going to significantly change how we communicate and how fast we can make buying decisions. Thanks to the advent of web friendly phones like iPhone, Google G1, and Blackberry Storm we can now get information without ever opening a computer. What’s even cooler is all the applications […]

Why use Social Media? Part 1: Distribution

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Social Media seems to be the big buzz lately, but I know there are many out there (inside the marketing industry as well) that don’t have any clue of the benefit. This is especially daunting considering the amount of time and effort involved in using Social Media. I will be writing a several part series […]

How Credible is your Website?

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Over the years Insivia has met with quite a few businesses that are seeking a website just to have a website. At first this really confused us. Most clients we meet with use their site to generate sales leads or sell a product. However, we have learned that there are a handful of businesses that […]

Have you examined your Web Identity lately?

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It’s no secret that identity theft is a big problem these days. In fact, some people have become so fearful they have hired businesses to monitor their credit report and daily credit transactions. With all the focus being on personal identity, we began to wonder how much a business should keep a watchful eye on […]