Identify, understand, and improve the metrics that helps drive your online buisness
KISSmetrics is a person-based analytics product that helps you identify, understand, and improve the metrics that drive your online business. We make it simple to get the information you need to make better product and marketing decisions. We strive to make both installation and reporting as simple as possible.
“Google Analytics tells you what’s happening…KISSmetrics tells you who’s doing it.”
KISSmetrics for SaaS – Build the Right Product and Get the Right Customers
KISSmetrics for E-Commerce – Get the Best Customers and Convert as Many of Them as Possible
KISSmetrics can help your business, regardless if you’re small and growing, or established and looking for more depth in your data. Here are some questions Kissmetrics can help you answer.
Which marketing campaigns are bringing the most active customers to your site?
How are your different landing pages performing? What are their long-term effects?
Which search terms bring the most revenue for your business?
How far are users getting in your upgrade or installation process? Which step did they get hung up on…and who are those users?
How frequently are customers leaving? Who are they? You can follow up and ask why they are leaving.
What do your converting customers have in common?
Are people really using your new “killer features”?
KISSmetrics is known for its simple and quick reporting. If you’re tracking the events you’re interested in, you can combine them in our reports on-the-fly in whatever combination you can think of. If you need to see real-time data, use KISSmetrics Live to see what’s happening on your site right now.
Discover where your best customers originally come from.
Other analytics packages emphasize page views, or isolated events. That means they’ll tell you how many times a page was accessed, or how many times an event was performed. But that hardly connects the activity with who your customers are, or how they’re using your site.
On the other hand, KISSmetrics tracks every single time a visitor comes to your website, even prior to their signing up. That is, we can attribute their previously anonymous activity with their customer activity post-signup. This allows you to understand where they came from, what they did, and what ultimately led them to become a customer.
After they’ve become your customer, KISSmetrics continues to keep track of their activity and lets you see how valuable they are to you. You can segment your customers on any properties you can provide us (like plan level, A/B test variations, demographic information, and more) to slice your data and understand usage patterns and assess marketing effectiveness.
Learn how to improve your site and apps
What do people actually use? How do they decide to purchase? With data on real customers, you’ll know which features are being used on your site. Not only will you know what’s being used, you’ll see the exact order or events that each individual triggers. Finally you’ll see how a real person uses your site.
Track people across multiple devices
With most analytic tools, customer data gets split up every time a new device gets used. With KISSmetrics, all of your customer data gets added to the original customer profile each time someone signs in. It doesn’t matter how many devices they use, which platforms they’re on, or how long it’s been since they logged in. All of your customer data will be right where it should be.
All plans have…
Free Setup Guidance
Unlimited Funnel Reports
Unlimited Cohort Reports
Unlimited Retention Reports
Unlimited Customer Profiles
Unlimited Group Contact Lists
Unlimited A/B Split Tests
No-Limit Conversion Periods
Unlimited Testing/Staging Sandboxes
Segment Data By Any Point in Time
Real Time Data Monitoring/Debugger Tool
Multi and Cross Platform/Device Support
With countless numbers of metrics and analytics solutions on the internet, there are a few reasons why KISSmetrics stands out from the crowd. KISSmetrics allows for highly-flexible custom data with an extremely simple API. Next, KISSmetrics focuses its purpose on the invididuals that visit the site and has a memory of their behaivors. Lastly, KISSmetrics makes funnels and conversions, which is very important in tracking and interpreting products and webpage visitors.
14 day free-trial - Starts at $150/mo with annual commitment
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Founded in 2002, Insivia is a Strategic Consulting and Digital Business firm solving challenges across marketing, sales and customer experience. We deliver smart strategies, innovative technology & sophisticated design. As a team of extremely dedicated, skilled people who love our clients we produce the best work each and every time.
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