Social Media

Social media marketing is a great way to reach potential clients and keep your company in the public eye. Read on for some tips that will help you get started with this powerful marketing tactic.

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Top 39 Tools to Grow Your SaaS Company in 2022

So you’ve launched your SaaS company – congrats! Now for the next exciting part of every startup’s lifecycle: driving growth. The growth process can be daunting. How do you get your product in front of the right people as quickly as possible AND get them to sign up? Where do you start? The good news […]

What Type of Media is Right for Your Target Audience?

Choosing the most suitable media type is necessary if you want to communicate your message to your technical audiences effectively. Technical audiences require a more technically detailed approach when your IT company is conveying its message to them. Use these media types to ensure that your technical audience is getting the insight you aim to […]

PR Strategies for Tech Consulting Services

In the technology industry, the business environment is not as traditional as before, it is entirely different from what it used to be – no longer business as usual.The reason for this new trend is obvious – competition has intensified and companies strive to remain a going concern and foster business growth. One of the […]

in SaaS & Tech Marketing

LinkedIn Marketing For B2B SaaS Companies

How B2B SaaS Companies can use LinkedIn for Lead GenerationLinkedIn is a powerful marketing channel for B2B and software companies have an opportunity to acquire leads, demos and trials through the world’s most popular business platform. B2B SaaS companies uniquely sell across every size company and all departments – software is now a universal tool […]

in B2B SaaS

Google Analytics 101

Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Thanks to the Columbus Society of Marketing Professionals for inviting us to speak!

in Conversion Optimization

How To Get a Head Start on Marketing Your Product

When developing a new product or service many people don’t think to begin their marketing ahead of time. Doing this can greatly increase your chances for success. In this insight Andy shares a few ways you can get your product out to your audience before it launches. Did you like this insight? Make sure you […]

in SaaS & Tech Growth Strategy

7 SaaS Social Media Marketing Strategies To Win

7 SaaS Social Media Marketing Strategies To WinIf you are selling B2B SaaS, I have no doubt there has been discussion of the value inside your organization – well, let’s look at some gang buster ways to use Social Media to grow SaaS MRR.We aren’t going to start this article with some big explanation of […]

in B2B SaaS

Why does Social Media affect Search Engine Optimization?

Today Andy explains why Social Media has started to affect search engine rankings. Why does Social Media affect SEO? More and more social media is being taken into consideration when search engines deliver results. But why is this? Google has its own Social Media platform called Google+ and being active on the network has begun […]

50 BIG Social Media Stats of 2013

The Social Media industry has shown no signs of slowing down, so we’ve collected 50 eye opening stats about Social Media in 2013!

Quick Design Tips for Social Media

Today Chad shares a quick tip for when you are designing assets for your social media networks. Video Transcription Hey guys a quick Insivia Insight for you. When you’re designing for social media services, websites, and apps like Twitter, Facebook, or LinkedIn oftentimes these companies use very strict set of guidelines for their services, so […]

Top 5 Tips for Creating Video

Today Andy gives you 5 different ways that you can make your video a success. Video Transcription Hello everybody! I want to talk today about the top five tips for creating videos. The first is keep it informational and valuable. What your audience really wants is to find value out of your videos. They want […]

Top 10 Ways to Fail at Social Media

With companies jumping on the Social Media bandwagon left and right, there are many mistakes that need to be learned and avoided. We’ve compiled a list of 10 ways you can fail and what to do to avoid throwing time and money away. 1) A one sided relationship works. If you get a response from a […]

How Social Media is Affecting SEO

Today Matt explains how Social Media is effecting SEO and what you need to do to take advantage of it. Video transcription Today I wanted to quickly explain how Social Media is affecting the world of SEO and why you need to pay attention to it. Well over the last few years we’ve seen social […]

in SaaS & Tech Video Marketing

How Can You Get More Comments On Your Blog?

Patrick talks about improving engagement and increasing comments on your blog. Video Transcription Hey, everybody! Let’s talk about engagement and, more specifically, getting more comments on your blog and on your articles. Here are a few things you can do starting today and actually increase the amount of article comments every time you post on […]

How Can You Market During the Holiday Season?

When preparing for the Holiday Season you need to take a few things into consideration to make your marketing efforts successful. Here are a few tips to make your Holidays even better for your business: Lead like Rudolph!   Start early in the season. Don’t wait to start your marketing tactics the week of the […]

Some Tips to Generate Buzz When You’re First Starting Out

If you are just starting out and on a tight budget, it could be difficult to compete with big companies during the Holiday Season, but today Patrick shares a few tips that will help you generate buzz for your brand. Video Transcription When you’re just starting out it can be difficult to generate buzz especially […]

The New Business Accounts for Pinterest

This morning, Andy talked about Pinterest’s new business accounts and new features. Video Transcription Morning, everyone! Today I was going to tell you a little bit about Pinterest. Right now they are offering business accounts. With the business account you can add a business name and not just first name and last name.  You can […]

Should you use a CMS for Social Media?

Patrick lets you know why a CMS can help with your marketing efforts. Video Transcription Starting a social media or blogging campaign can be a little daunting at times so here are a couple tips. You know when you’re getting started make sure you think about your frequency that you’re posting and how often you’re […]

Should Businesses Utilize Instagram?

Patrick explains how a business can use Instagram to improve their presence and how to sell on Instagram.Video TranscriptionInstagram can definitely be used for business. It’s really taken off over the last eighteen months and I think it can be used for business in a number of ways. You can show off your culture at […]

Using QR Codes

Andy explains what you need to be thinking about when deciding to use a QR code. Video Transcription QR codes are a huge fad right now and everybody is putting them everywhere. The question is; are they really useful? The approach we usually take is that you’ve got to use them in certain circumstances. One […]

The Perfect Time to Tweet

The twitterverse is crowded with information rapidly running down your newsfeed. Reading and engaging with every tweet would be a 24/7 job—at least! To stay up to date on all social media platforms and to get the most out of it, you need to start working smarter, not harder. With millions of people on Twitter […]

Social Media Opens Communication with Customers

A Business/Customer relationship is identical to the rest of the relationships in your life when it comes to communication. If my girlfriend and I didn’t listen to each other, she would have moved on to some other stud by now. If I don’t pay attention to my dog when he wants to go out, he […]

Tracking the Popularity of Links You Share on Twitter

Recently, insivia has been ramping up the use of its twitter account to help promote our new blog, our expertise and many of our other special announcements. One thing that was important to us was to quickly be able to gauge the popularity and value of providing links to blog posts or other resources. Fortunately, […]

Why use Social Media? Part 1: Distribution

Social Media seems to be the big buzz lately, but I know there are many out there (inside the marketing industry as well) that don’t have any clue of the benefit. This is especially daunting considering the amount of time and effort involved in using Social Media. I will be writing a several part series […]

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