Social Media

Social media marketing is a great way to reach potential clients and keep your company in the public eye. Read on for some tips that will help you get started with this powerful marketing tactic.

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PR Strategies for Tech Consulting Services

Article

In the technology industry, the business environment is not as traditional as before, it is entirely different from what it used to be – no longer business as usual.The reason for this new trend is obvious – competition has intensified and companies strive to remain a going concern and foster business growth. One of the […]

The Social Side of Commercial Real Estate

Article in Agile Marketing

There’s no doubt that social media has had a tremendous impact on our lives. We’re constantly posting, updating, liking, sharing, or scrolling through our news feeds. While “social” may imply “personal,” we’ve all come to expect that social media is so much more than what is going on in our daily lives. It’s become a […]

5 Simple Tips for the Ultimate LinkedIn Lawyer

Article in Agile Marketing

LinkedIn is a great tool for law professionals because it’s the online version of the networking you’ve already been engaging in for years. Because word-of-mouth drives so much of a law firm’s business, and most social engagement now occurs online, LinkedIn is especially important for lawyers. Use these tips to make the best of your […]

Should My Law Firm Use Facebook?

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With over 1 billion users and 128 million people logging on every day in the U.S., Facebook is the second most trafficked site behind Google. Figuring out if Facebook is right for your law firm is pretty much a no-brainer – the stats alone make it impossible to ignore. Going beyond the numbers, Insivia’s CEO Andy Halko […]

Google Analytics 101

Article in Conversion Optimization

Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Thanks to the Columbus Society of Marketing Professionals for inviting us to speak!

Why Your Marketing Choices Are Hurting Your Business: Social Media

Article in Agile Marketing

In today’s digital age, I’m still adamant on reading actual, physical books where I can flip through pages and reread quotes, chapters and entire novels I find intriguing. It wasn’t until recently, though, that my love of reading hard-copies crossed over into my digital marketing world. I quickly realized how many amazing business books were […]

How To Get a Head Start on Marketing Your Product

Article in Agile Marketing

When developing a new product or service many people don’t think to begin their marketing ahead of time. Doing this can greatly increase your chances for success. In this insight Andy shares a few ways you can get your product out to your audience before it launches. Did you like this insight? Make sure you […]

Attorneys & Social Media Marketing

Article in Professional Services

With social media there are a lot of factors industry professionals like Attorneys need to keep in mind in order to stay compliant with their firms and industry standards. In this Insivia Insight Charley shares some tips to help make sure your profile meets these requirements. Did you like this insight? Make sure you stay […]

3 Ways to Integrate Social Media into Traditional Marketing

Article in Videos

Today Matt shares 3 ways to integrate your social media into a traditional marketing campaign. Social Media & Traditional Marketing This month we are talking about Traditional marketing and today I wanted to specifically talk about ways you can integrate your social media with your traditional marketing. The first one is to make print the […]

2014 Social Media Trend

Article in Videos

Today Derek joins the conversation and talks about one social media trend you’re going to want to follow come 2014! Video Transcription Hi, I’m Derek and I’m here to continue our conversation on developing your marketing strategy for 2014. I want to talk about one thing in social media that’s set to take off in […]

What Type of Media is Right for Your Target Audience?

Article in Videos

Today, Andy shares some insights on how to choose the right type of media for reaching your target audience. Today we’re going to discuss the types of media for different types of audience. When you’re doing your audience analysis and you’re looking at all the different factors involved,  one of the things you want to […]

Why does Social Media affect Search Engine Optimization?

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Today Andy explains why Social Media has started to affect search engine rankings. Why does Social Media affect SEO? More and more social media is being taken into consideration when search engines deliver results. But why is this? Google has its own Social Media platform called Google+ and being active on the network has begun […]

Tips for Getting Started with a New Social Media Network

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Today Patrick shares a few tips to help you get started with a new social media network. 3 Tips to Get Started Getting started with a new social media network is just like starting with any other marketing tactic and you have to take special considerations for each one you tackle. What should you think […]

3 Ways to Boost Your Social Media Strategy

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Today Matt shares three ways you can take your social media marketing to the next level. Review your Social Activity In order to begin making changes, you need to know what the problems are and the areas you need to improve. Gather all the data from previous months and start reviewing them. This is also […]

Social Media is A Channel, Not An Activity

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Today Andy explains why Social Media is A Channel, Not An Activity. Social Media is A Channel, Not An Activity Many times people will ask what the value of social media is and how should it be measured, and one thing to keep in mind is that social media is a channel, not an activity. How […]

Why Should You Use a Social Media Managment System?

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Today Patrick shares how you can benefit from using a social media management system. Overview Social Media Management Tools let you schedule out your posts in bulk so you can have a day, week or even a month of posts scheduled and ready to go. These tools give you the ability to access all of […]

50 BIG Social Media Stats of 2013

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The Social Media industry has shown no signs of slowing down, so we’ve collected 50 eye opening stats about Social Media in 2013!

Quick Design Tips for Social Media

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Today Chad shares a quick tip for when you are designing assets for your social media networks. Video Transcription Hey guys a quick Insivia Insight for you. When you’re designing for social media services, websites, and apps like Twitter, Facebook, or LinkedIn oftentimes these companies use very strict set of guidelines for their services, so […]

3 Social Media Don’ts

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Today Matt shares three things you want to avoid with your social media marketing. Having A One Sided Relationship If you get a response from a follower make sure you respond to them in a timely fashion. One thing that turns followers off is a brand that ignores its fans. Keeping Personal & Business Accounts […]

How Can You Distribute Your Content?

Article in Videos

Today Patrick shares some tips on how to distribute your content. Video Transcription As important as it is to write amazing content and to share amazing content, you really need to think about what you are doing to distribute so that your audience can find that content, share it with their friends, and come back […]

Top 5 Tips for Creating Video

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Today Andy gives you 5 different ways that you can make your video a success. Video Transcription Hello everybody! I want to talk today about the top five tips for creating videos. The first is keep it informational and valuable. What your audience really wants is to find value out of your videos. They want […]

Top 10 Ways to Fail at Social Media

Article

With companies jumping on the Social Media bandwagon left and right, there are many mistakes that need to be learned and avoided. We’ve compiled a list of 10 ways you can fail and what to do to avoid throwing time and money away. 1) A one sided relationship works. If you get a response from […]

How Social Media is Affecting SEO

Article in Videos

Today Matt explains how Social Media is effecting SEO and what you need to do to take advantage of it. Video transcription Today I wanted to quickly explain how Social Media is affecting the world of SEO and why you need to pay attention to it. Well over the last few years we’ve seen social […]

5 Ways to Improve Your Social Media Marketing for 2013

Article

2013 has now begun, but that doesn’t mean it’s to late to improve last year’s strategy and make sure your marketing is on track to deliver results. There are a few things you need to do in order to begin planning and adjusting your strategy. Below is a list of important steps to take to […]

How Can You Get More Comments On Your Blog?

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Patrick talks about improving engagement and increasing comments on your blog. Video Transcription Hey, everybody! Let’s talk about engagement and, more specifically, getting more comments on your blog and on your articles. Here are a few things you can do starting today and actually increase the amount of article comments every time you post on […]

Should You Integrate Sharing Tools on Your Site?

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Andy talks about using sharing tools and a great resource you can use to integrate them on your site. Video Transcription If you are looking to integrate sharing tools on your website, and we actually have some on the page here, you can see up at the top and at the bottom we have our sharing […]

How Do You Post Content Effectively?

Article

While running a business you are most likely already strapped for time and scrambling to keep up with your social community. In order to make this process manageable, we recommend that you look into peak times of the week to post, and create a detailed plan to help you keep up. You should also look […]

How Can You Add Gamification?

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Andy lets you know why you should look into adding gamification to your social media efforts to help interact with your audience. Video Transcription Hey everybody, if you’re doing social media what you might want to do is look into adding some gamification to it. Gamification is really just adding a contest or something fun […]

How Can You Market During the Holiday Season?

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When preparing for the Holiday Season you need to take a few things into consideration to make your marketing efforts successful. Here are a few tips to make your Holidays even better for your business: Lead like Rudolph!   Start early in the season. Don’t wait to start your marketing tactics the week of the […]

Some Tips to Generate Buzz When You’re First Starting Out

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If you are just starting out and on a tight budget, it could be difficult to compete with big companies during the Holiday Season, but today Patrick shares a few tips that will help you generate buzz for your brand. Video Transcription When you’re just starting out it can be difficult to generate buzz especially […]

The New Business Accounts for Pinterest

Article

This morning, Andy talked about Pinterest’s new business accounts and new features. Video Transcription Morning, everyone! Today I was going to tell you a little bit about Pinterest. Right now they are offering business accounts. With the business account you can add a business name and not just first name and last name.  You can […]

Should you use a CMS for Social Media?

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Patrick lets you know why a CMS can help with your marketing efforts. Video Transcription Starting a social media or blogging campaign can be a little daunting at times so here are a couple tips. You know when you’re getting started make sure you think about your frequency that you’re posting and how often you’re […]

How the Latest LinkedIn Updates Can Benefit You

Article in Videos

Andy talks about the recent LinkedIn updates and how they can benefit you. Video Transcription I want to talk about two new things on Linkedin that we’ve noticed recently and have really tried to take advantage of. The first is on your profile list skills and now be endorsed. So if I would list a […]

How To Make LinkedIn Work For You

Article in Videos

Patrick talks about LinkedIn and what you can do today to make it work for you. Video Transcription A lot of us have LinkedIn but not everybody is actually leveraging it to its full potential. Here’s a couple things that you can do today to start to use Linkedin and let it work for you. […]