Social Media

The Social Side of Commercial Real Estate

Article in Agile Marketing

There’s no doubt that social media has had a tremendous impact on our lives. We’re constantly posting, updating, liking, sharing, or scrolling through our news feeds. While “social” may imply “personal,” we’ve all come to expect that social media is so much more than what is going on in our daily lives. It’s become a […]

5 Simple Tips for the Ultimate LinkedIn Lawyer

Article in Agile Marketing

LinkedIn is a great tool for law professionals because it’s the online version of the networking you’ve already been engaging in for years. Because word-of-mouth drives so much of a law firm’s business, and most social engagement now occurs online, LinkedIn is especially important for lawyers. Use these tips to make the best of your […]

Should My Law Firm Use Facebook?

Article

With over 1 billion users and 128 million people logging on every day in the U.S., Facebook is the second most trafficked site behind Google. Figuring out if Facebook is right for your law firm is pretty much a no-brainer – the stats alone make it impossible to ignore. Going beyond the numbers, Insivia’s CEO Andy Halko […]

Google Analytics 101

Article in Conversion Optimization

Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Thanks to the Columbus Society of Marketing Professionals for inviting us to speak!