Social Media Articles & Insights

User acquisition and retention is a complex ecosystem of activities for SaaS companies, but there are plenty of tools to not only ease the process but truly help your business […]

As you begin to plan your marketing for 2014, it’s important to try and anticipate some of the big trends for next year.

the projected sales of Internet-of-things (IoT) devices will be around $1.1 trillion in the year 2023. As of 2020, $749 billion were spent on IoT devices alone.

In today’s digital age, creating and distributing content has become easier than ever before. However, the challenge lies not just in producing content but in tailoring it to resonate with […]

In the technology industry, the business environment is not as traditional as before, it is entirely different from what it used to be – no longer business as usual. The […]

LinkedIn is a powerful marketing channel for B2B and software companies have an opportunity to acquire leads, demos and trials through the world’s most popular business platform. B2B SaaS companies […]

Google Analytics 101 | 2015 from Insivia Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering […]

The Game-Changing Power of Pre-Launch Marketing The intrinsic, visceral bond between the success of your SaaS product launch and the power of pre-launch marketing cannot be overstated. Traditionally, marketing is […]

If you are selling B2B SaaS, I have no doubt there has been discussion of the value inside your organization – well, let’s look at some gang buster ways to […]

The Social Media industry has shown no signs of slowing down, so we’ve collected 50 eye opening stats about Social Media in 2013!