Today Patrick shares some tips on how to distribute your content.

Video Transcription

As important as it is to write amazing content and to share amazing content, you really need to think about what you are doing to distribute so that your audience can find that content, share it with their friends, and come back to read it again. So the first thing you want to do when thinking about a distribution strategy it to really just think about your audience. You want to know where your audience is online, and how they prefer to consume media. Whether that’s articles on your blog or website. If that is email, on a social media or a social network such as YouTube. So what you should do is segment your market and your audience, think about what those people are doing online and make it as easy as possible for them to see that content. You know when you are distributing that content as well make sure that it is very shareable. You want your content to have a great headline, good images, and amazing little snippets for when it is being shared on linked in or Facebook. You know if you follow some of those tips to distribute your content, I guarantee that you’ll have better success with your content strategy.

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Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


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