Without good design it is easy to miss the point

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Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

Comic Sans is never an acceptable font. Unless you are an 8 year old girl writing a poem about unicorns.

Simplicity is the ultimate form of sophistication

Design is where science and art break even.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended

Good design is obvious. Great design is transparent.

Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures

Design is not just what it looks like and feels like. Design is how it works.

Good design is all about making other designers feel like idiots because that idea wasn’t theirs

62 percent of companies increased their sales by designing responsive mobile platforms for their websites.