The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013

SaaS + Software
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The median average contract length is 1.3 years. The median billing term is seven months in advance. These results are very comparable to 2015, with average contract length shortening from 1.5 to 1.3 years and average billing period increasing one month over 2015 to seven months.

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Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; this will become a major drag on growth

The fastest growing SAAS companies averaged $250k in MRR and were only losing around 3.2% of that revenue each month to churn

Unlike many other industries, if a software company grows at only 20%, it has a 92% chance of ceasing to exist within a few years

The very best SAAS companies keep monthly revenue churn at around 0.58%, that’s only about 7% revenue churn a year

High-growth companies offer a return to shareholders 5 times greater than medium-growth companies

Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale

Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers

As companies scale their growth engines, a slightly-above-average churn rate becomes harder and harder to offset with net new revenue growth, especially when the goal is to outpace it by 4x

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The boom in the industry is creating more jobs for techies. Data reveals there were 627,000 unfilled positions in tech in April 2017

High-growth companies generate 60% fewer sales opportunities than low-growth companies

The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel

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Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

If a software company grows at 20% annually, it has a 92% chance of ceasing to exist within a few years

In 2017, the global adoption rate for biotech soybean amounted to 77 percent.

SAAS companies with >$250K median ACV book nearly 25% of their contracts at 3 years or longer

55% of SaaS companies rate Customer Retention as the key metric to measure

The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling

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