In today’s tech-saturated market, the term “growth hacking” has become a buzzword that is often thrown around, but what exactly does it mean and why is it significant, particularly for Software […]
🕑 Reading Time: 16 MinutesBreak free from traditional consulting to rapidly build your go-to-market strategy and capture market share at scale.
GTM StrategyRethink your approach to website design by shifting to a consistent process that prioritzes conversion and results.
Agile Web DesignIt's time to shift your marketing to hyper-segmented, conversion-centric, interactive experiences that drive serious results.
Demand GenerationCreate, hone and evolve your growth strategy collaboratively with your team using our powerful, AI-enabled strategy softwware.
Meet FrictionlessOur Digital Sales Room platform that focuses on unique and interactive sales experiences to reinvent how you engage prospects.
Visit SaleslionWe Are Insivia
In the first 3 years, these public SaaS companies spend between 80 to 120% of their revenue in sales and marketing (using venture dollars or other forms of capital to finance the business). By year 5, that ratio has fallen to about 50% where it remains for the life of the business.
Despite the divergent revenue ramps, the marketing and sales spend patterns for these companies resemble each other strongly and serve as good benchmarks for high-growth SaaS startups.
In case you’re curious, below is the “typical” revenue growth trajectory for these SaaS companies: $50M in year five, $100M in year ten.
In today’s tech-saturated market, the term “growth hacking” has become a buzzword that is often thrown around, but what exactly does it mean and why is it significant, particularly for Software […]
🕑 Reading Time: 16 MinutesArtificial intelligence packs a massive punch on a business’s way of working. With the capacity to pull insights from massive datasets, make comprehensive choices, and offer smart personalization, AI completely […]
🕑 Reading Time: 19 MinutesI can already hear the YouTube mob grabbing their pitchforks and lighting their torches…
🕑 Reading Time: 23 MinutesStrategic planning serves as the blueprint for a company’s success, guiding decisions and actions toward achieving long-term goals. However, the foundation of any effective strategy lies in thorough and comprehensive […]
🕑 Reading Time: 15 MinutesThis article outlines strategies for mastering sales in the EdTech SaaS sector, emphasizing the importance of understanding the unique landscape, stakeholder needs, and the challenges of selling to educational institutions.
🕑 Reading Time: 13 MinutesWith technologies such as blockchain, artificial intelligence, and mobile banking, the landscape of the financial industry has been forever altered. These technologies are not just additions to the consumer’s financial toolkit—they’re rapidly becoming the primary resources for a burgeoning digital economy.
🕑 Reading Time: 16 Minutes