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Good design means never having to say “Click Here.”

Design is where science and art break even.

13.7% of sales are online

Good design is obvious. Great design is transparent.

Good design is all about making other designers feel like idiots because that idea wasn’t theirs

Simplicity is the ultimate form of sophistication

There are 9.6 million websites that use e-commerce technologies

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.