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Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.

Good design is obvious. Great design is transparent.

Design is not just what it looks like and feels like. Design is how it works.

There are 9.6 million websites that use e-commerce technologies

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended

83% of China’s digital shoppers made an online purchase in the past month

62 percent of companies increased their sales by designing responsive mobile platforms for their websites.

Simplicity is the ultimate form of sophistication

Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures

People ignore design that ignores people.