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Comic Sans is never an acceptable font. Unless you are an 8 year old girl writing a poem about unicorns.

Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.

Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

Good design is obvious. Great design is transparent.

Good design means never having to say “Click Here.”

The Internet has been the most fundamental change during my lifetime and for hundreds of years.

Design is where science and art break even.

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Everything is designed. Few things are designed well