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Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

Remember it takes a lot of shit, to create a beautiful flower

Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.

13.7% of sales are online

There are around 3.8 million e-commerce sites in the USA

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

Comic Sans is never an acceptable font. Unless you are an 8 year old girl writing a poem about unicorns.

Design is like a mom, nobody notices when she’s around, but everybody misses her when she’s not

Marketing without design is lifeless, and design without marketing is mute

Simplicity is the ultimate form of sophistication