Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

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Design is not just what it looks like and feels like. Design is how it works.

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

People ignore design that ignores people.

Good design is obvious. Great design is transparent.

Without good design it is easy to miss the point

The Internet has been the most fundamental change during my lifetime and for hundreds of years.

38 percent of visitors will stop engaging with a website if the content or layout is unattractive.

Remember it takes a lot of shit, to create a beautiful flower

Design is where science and art break even.

A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools