Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.


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The Internet has been the most fundamental change during my lifetime and for hundreds of years.

Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures

13.7% of sales are online

Good design is obvious. Great design is transparent.

Everything is designed. Few things are designed well

Without good design it is easy to miss the point

Simplicity is the ultimate form of sophistication

Design is where science and art break even.

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

There are around 3.8 million e-commerce sites in the USA

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