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Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended

Comic Sans is never an acceptable font. Unless you are an 8 year old girl writing a poem about unicorns.

Good design means never having to say “Click Here.”

Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.

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People ignore design that ignores people.

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The design process, at its best, integrates the aspirations of art, science, and culture.

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