Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

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Simplicity is the ultimate form of sophistication

Remember it takes a lot of shit, to create a beautiful flower

The Internet has been the most fundamental change during my lifetime and for hundreds of years.

Design is like a mom, nobody notices when she’s around, but everybody misses her when she’s not

13.7% of sales are online

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended

There are around 3.8 million e-commerce sites in the USA

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

Without good design it is easy to miss the point

There are 9.6 million websites that use e-commerce technologies