Strategic Planning

Strategic marketing planning is one of the most important aspects to running a business. It’s also one of the most complicated.

You have to know your audience and how they’ll react before you start marketing. The best way to do this is through research, which will also inform your strategic planning.

Explore our Marketing Strategy Planning solution.


How to Build a B2B SaaS Brand

Article in B2B SaaS

What are SaaS companies?Software as a service (SaaS) companies are no doubt the dominant of the business environment, both in their respective local economies and at the global level. Several statistics are supporting the fact that the SaaS business segment is fast-growing and the largest market segment since 2019. For example, Gartner research estimated that […]

B2B SaaS Growth Marketing Strategy

Article in B2B SaaS

The B2B SaaS industry has experienced significant growth in recent years, averaging approximately 30% per year. This robust growth has been backed by the huge rise of the use of technology in proffering solutions to major business problems. Gartner research published that the revenue of the SaaS industry should hit $143.7 billion USD by the […]

How to Create the Best Websites for B2B SaaS Companies

Article in B2B SaaS

In short, a B2B Software as a Service (SaaS) company strives to solve problems and pain points for businesses by hosting applications on the internet. In the cloud-based model, software products are hosted on the company’s server but can be accessed and utilized by customers remotely.  B2B SaaS companies handle several business functions, including customer […]

Insivia Announces Beta Launch of Breakthrough

Article in News

Insivia is excited to announce the beta product launch of Breakthrough, a cutting edge software that combines both expertise and consultancy to empower organizations to develop and formulate a more organized, defined, collaborative, and strategic vision for their businesses.

The Culture Gap

Article in Growth Strategy

What is the Culture Gap? Andy explains the idea behind the Culture Gap and what you need to look out for to avoid it.

Make Tactical Goals Part of Your Vision

Article in Growth Strategy

When it comes to your business, you’re probably planning a lot of different things – your next marketing move, your newest product, or making an acquistion. But not many businesses spend time planning out how to achieve goals.In fact, a lot of people leave this critical step out during their visions.After all, when most people […]

Organization Structure Planning

Article in Growth Strategy

In this Insivia insight, Andy points out how important organization structure planning is to your long term goals. Unless you are a sole proprietor working alone, you team will be a vital part of your growth and success. Incorporating them into your plan will not only help them see how all of the pieces fit […]

How to Get Everyone on the Same Page

Article in Growth Strategy

When’s the last time you walked around your company’s floor and talked to some of the employees? If you’re like most business owners, it’s probably been way too long. It’s not something most of us think to do – or even have the time for. But it’s a critical aspect of your business. Why? Because […]

Blue Ocean Strategy Developing Value Propositions

Article in Growth Strategy

It’s a common problem across the board – trying to make your business stand out above all the rest. In a sea of never-ending industries, the competition is getting thicker every single day. So what can you do to make yourself more desirable? Implementing the blue strategy in your company is one way to do […]

Create a Tangible Strategic Vision

Article in Growth Strategy

When it comes to creating a strategic vision for your business, a few elements likely pop into mind, such as a mission, your values or your core beliefs. While all of these factors are important, business owners can forget one very important one – making your business tangible. Look up the definition of this word […]