SAAS

Explainer Videos and How to Leverage Them

Article in Agile Marketing

Andy defines what explainer videos are and shares some tips on how to make sure yours is as effective as possible in order to maximize your sales.   Check out Andy’s second video on product tours here. Check out Andy’s third video on demos here.

How Explainer Videos Can Benefit Your Software Company

Article in Agile Marketing

You have the most amazing software that will considerably improve the professional or personal lives of your potential customers. Now all you have to do is get them to install it. One of the best ways to increase customer engagement and drive sales of your product is video marketing. In fact, four times as many […]

Why Search Traffic Is Still the Top Driver for Software Companies

Article in Agile Marketing

In a world of ever-evolving technology and processes, a lot has changed when it comes to SEO. Because of this change, B2B marketers need to reconsider their lead generation strategies. Need more convincing? Check out these statistics Google found on the most recent trends: Almost half (48%) of customers uncover B2B tech brands they haven’t […]

What Should You Do Once You Have a Customer? – SAAS Marketing

Article in Agile Marketing

Once you close a lead it’s important to make sure you do everything you can to give them a great experience. This won’t just help retain the customer, but can also lead to referrals.  In this insight Patrick explains what you should be doing to make sure your customers get what they need and come […]

Avoid Vague Goals in Your Marketing Plan

Article in Agile Marketing

Today, Nina shares with us some things to avoid when you start putting together your marketing plan. It’s strategic planning month here at Insivia, which means we’ve been discussing lots of different strategies and things you should be doing when putting together your marketing plan for next year. Today, I want to talk about something […]