SaaS

The most important thing to remember about SaaS marketing is that it’s not just a matter of sending emails. It’s about working on relationships and building up trust with potential customers over time. That means being there for them when they need help, responding quickly to their inquiries, and taking the time to educate them on how your product can solve their problems.

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B2B SaaS Growth Marketing Strategy

Article in B2B SaaS

The B2B SaaS industry has experienced significant growth in recent years, averaging approximately 30% per year. This robust growth has been backed by the huge rise of the use of technology in proffering solutions to major business problems. Gartner research published that the revenue of the SaaS industry should hit $143.7 billion USD by the […]

How to Create the Best Websites for B2B SaaS Companies

Article in B2B SaaS

In short, a B2B Software as a Service (SaaS) company strives to solve problems and pain points for businesses by hosting applications on the internet. In the cloud-based model, software products are hosted on the company’s server but can be accessed and utilized by customers remotely.  B2B SaaS companies handle several business functions, including customer […]

Insivia Announces Beta Launch of Breakthrough

Article in News

Insivia is excited to announce the beta product launch of Breakthrough, a cutting edge software that combines both expertise and consultancy to empower organizations to develop and formulate a more organized, defined, collaborative, and strategic vision for their businesses.

9 SEO Tactics for SaaS Websites

Article in Videos

SEO is one of the most powerful tactics to drive targeted traffic to your site.For SaaS companies, the right traffic can drive demos, trials and purchases.We’re talking about 9 SEO tips to improve your search ranking. Read our extended in-depth article on SaaS Search Optimization Tips.Watch the video above to get a summary on these […]

Increasing Software Sales Using Trials

Article in Conversion Optimization

In this video, Andy Halko, CEO of Insivia, talks a little about how using trials near the end of your sales funnel can increase the sales of your software product. Properly using trials is a vital part of the decision process for potential clients to purchase your software. Make sure you are using the right […]

Using Software Demos in Your Marketing Funnel

Article in Agile Marketing

Are you using demos to promote your software? In this video, Andy discusses how to effectively incorporate demos into your sales funnel. Using the right demos for your product can drastically increase your sales, so why not make sure you are making the most of your marketing efforts! Check out Andy’s first video on explainer […]

How to Use a Product Tour to Highlight Your Software

Article in Web & eCommerce

Product tours are a major factor in increasing conversion and validation for a software product. SaaS websites that don’t leverage product tours correctly can miss out on a lot of new customers.If you are building or redesigning your SaaS website, make sure you take the time to create a great experience viewing your product.Check out […]

Product Tours & Your Sales Cycle

Article in Conversion Optimization

In this video, Andy talks about how important it can be for software companies to incorporate product tours into their sales cycle.   Check out Andy’s first video on explainer videos here. Check out Andy’s third video on demos here.

How to Optimize Free Trials for Your Software Company

Article in Conversion Optimization

In this day and age, software companies are pretty much expected to offer some sort of free trial: so many companies offer one thinking that refusing to do so can lead potential customers to your competitors (unless, of course, you have a completely one-of-a-kind product). But it isn’t as simple as offering a free trial […]

Explainer Videos and How to Leverage Them

Article in Agile Marketing

Andy defines what explainer videos are and shares some tips on how to make sure yours is as effective as possible in order to maximize your sales.   Check out Andy’s second video on product tours here. Check out Andy’s third video on demos here.

How Explainer Videos Can Benefit Your Software Company

Article in Agile Marketing

You have the most amazing software that will considerably improve the professional or personal lives of your potential customers. Now all you have to do is get them to install it. One of the best ways to increase customer engagement and drive sales of your product is video marketing. In fact, four times as many […]

Why Search Traffic Is Still the Top Driver for Software Companies

Article in Agile Marketing

In a world of ever-evolving technology and processes, a lot has changed when it comes to SEO. Because of this change, B2B marketers need to reconsider their lead generation strategies.Need more convincing? Check out these statistics Google found on the most recent trends:Almost half (48%) of customers uncover B2B tech brands they haven’t heard of […]

What Should You Do Once You Have a Customer? – SAAS Marketing

Article in Agile Marketing

Once you close a lead it’s important to make sure you do everything you can to give them a great experience. This won’t just help retain the customer, but can also lead to referrals.  In this insight Patrick explains what you should be doing to make sure your customers get what they need and come […]

Avoid Vague Goals in Your Marketing Plan

Article in Agile Marketing

Today, Nina shares with us some things to avoid when you start putting together your marketing plan. It’s strategic planning month here at Insivia, which means we’ve been discussing lots of different strategies and things you should be doing when putting together your marketing plan for next year. Today, I want to talk about something […]