It’s no secret that branding is important in business. If you’re not careful, your company’s name could be the only thing standing between you and success.

We will give a few tips on how to make sure your brand has staying power with potential customers.

See our Branding & Positioning Strategy solutions.

How to Build a B2B SaaS Brand

Article in B2B SaaS

What are SaaS companies?Software as a service (SaaS) companies are no doubt the dominant of the business environment, both in their respective local economies and at the global level. Several statistics are supporting the fact that the SaaS business segment is fast-growing and the largest market segment since 2019. For example, Gartner research estimated that […]

IdeaScale’s Investment in Brand Advocacy

Article in SaaS + Tech Founder Blogs

As a bootstrapped company, IdeaScale’s customers are our investors, but they are also our collaborative product developers who help us decide what to build next, they are our tastemakers who tell us how we’re doing in the market place and they are also a key part of our marketing strategy.

PR Strategies for Tech Consulting Services


In the technology industry, the business environment is not as traditional as before, it is entirely different from what it used to be – no longer business as usual.The reason for this new trend is obvious – competition has intensified and companies strive to remain a going concern and foster business growth. One of the […]

Creating Microsites for CRE Firms

Article in Videos

Learn more about how microsites can help your construction or architecture firm by describing your value propositions, showcasing work you’ve done, talking about your processes, or introducing your team. Register for Our Webinar Want to learn more about branding and driving traffic to your mixed-use properties and shopping centers? Register for our webinar today.

Why Your Property’s Brand Needs Authentic Imagery

Article in Professional Services

“I know it when I see it,” a Supreme Court Justice famously said in the 1964 court case involving the threshold for obscenity. The same can be said of stock photography: it can be hard to define, but you know it when you see it. It usually includes elements like cheesy imagery, bad graphics, unnatural […]

Avoid Vague Goals in Your Marketing Plan

Article in Agile Marketing

Today, Nina shares with us some things to avoid when you start putting together your marketing plan. It’s strategic planning month here at Insivia, which means we’ve been discussing lots of different strategies and things you should be doing when putting together your marketing plan for next year. Today, I want to talk about something […]

How to Determine a Marketing Budget

Article in Agile Marketing

Determining a marketing budget can be a challenging exercise.  Often there is no one right answer for everyone but there are ways to help you attack the problem. Below, read our expanded article and watch our video with Andy Halko as he shares some helpful tips on how to create a budget for next year’s […]

The Importance of a Business Plan

Article in Growth Strategy

Before you can begin putting together an effective marketing plan, it’s important to make sure you have a business plan in place. Today Andy talks about understanding the long term and short term goals and objectives of your business, before you start planning your marketing. One of the things I wanted to talk about today […]

Usability Beyond the Web


Today Andy explains the affects usability has beyond the web. Video Transcription Hello everybody. Today I just wanted to talk about usability beyond the web. A lot of times when we talk about usability we’re definitely talking about a website, landing pages and these other pieces that people were walking through and how to give […]

Should You Create A Custom Annual Report?


Patrick talks about creating a custom annual report and the benefits that come with it. Video Transcription Andy recently spoke about branding your sales collateral, invoices, your checks, and everything like that with your brand, and just having it have a little custom touch to increase the marketing you’re doing for your company. One of […]

What is the Zero Moment of Truth?


Today Andy explains the Zero Moment of Truth and how it can impact your brand. Video Transcription Hi everybody. I wanted to talk about something that I’ve read the other day. It’s called the Zero Moment of Truth, and it’s something that Google recently dubbed. And what it basically is is they talk about how […]

Creating Custom Fonts


Today Chad explains how you can create custom fonts for your content with simple online programs. Video Transcription Thanks to advances in coding and programming, websites are now able to have custom fonts to an extent. Outside of the usual Arial and Georgia, now you’re able to use programs such as font squirrel, typekit and […]

Some Tips to Generate Buzz When You’re First Starting Out


If you are just starting out and on a tight budget, it could be difficult to compete with big companies during the Holiday Season, but today Patrick shares a few tips that will help you generate buzz for your brand. Video Transcription When you’re just starting out it can be difficult to generate buzz especially […]

Should I use different logo variations for print and web?


Chad explains why it is important to have two different versions of your logo for web and for print. Video Transcription One thing we always encourage with our clients is to have two different versions logo when their branding is developed. One for web and one for print. This is because the differences in how […]

The Importance of Branded Search Terms

Article in Videos

Andy talks about the importance of branded search terms and how you should be using them to boost your site. Video Transcription Morning everybody, I want to talk about branded search terms this morning. What I want to see is if they are good or bad. So a branded search term is when someone searches […]

Top 3 Reasons to Make Real Content


Before my career turned to design and development, I nurtured my right brain far more than my left by constantly writing poetry. I love writing; more than that, I love metaphor and rhythm and clever twists of phrase and even corny-uncle puns. That’s why it’s important for me to find the right balance between findable […]

Beware What You Write!


The quality of the content you put online has a large impact on the branding of your company. Now more than ever, a company’s “voice” interacts with the public the most online, whether it be through the actual company website or social media outlets. The quality of this voice directly impacts how the public views […]

Quick, Cheap Ways to Boost Marketing Efforts


Don’t have the time or bank account to launch big marketing plans? Here are a few things you can do today that will help your small business connect with potential clients cheaply and effectively! 1. Start a newsletter and blog. Both of these can be done completely free. With newsletter template softwares such as mailchimp, […]

What’s Your Brand Personality?


“What other brand-name do you see tattooed on people?” – Bob Dron, Harley Davidson Dealer The most popular tattoo in the U.S. is an image of the Harley Davidson logo. Rugged individuality and personal freedom – an experience that is ageless and timeless, being part of a group of atypical, outdoorsy dudes is what the […]

Why Is My Logo So Important?


It’s who you are. It’s how you are identified. Think about it. Target’s logo is a bulls eye made of a solid red circle with another red circle surrounding it. Nike? A solid color swoosh. Apple? An apple. See where this is headed? Think simple. Don’t make it complicated.  The most successful logos are so simple […]

What is Your Logo Saying About Your Company?


Like it or not, social media is becoming more and more relevant in the business world. One thing to keep in mind when wondering if you are “social media ready” is your logo. If it has been a few years, or maybe a few decades, since you have given your logo any thought, there are […]

What Exactly is Branding?


Most think, branding is your logo and anything you can slap it on. Sure – free things are great! However, branding is a lot more than bribing people to pay attention to your company by handing out that cool flash drive or awesome coffee mug.

What is the Importance of Brand Building?


Branding consists of the name, symbol, term, sign, design or any combination of these that identify the goods and services of your company and differentiate you from another. Branding is the visual voice of your company.