Branding

Avoid Vague Goals in Your Marketing Plan

Article in Agile Marketing

Today, Nina shares with us some things to avoid when you start putting together your marketing plan. It’s strategic planning month here at Insivia, which means we’ve been discussing lots of different strategies and things you should be doing when putting together your marketing plan for next year. Today, I want to talk about something […]

How to Determine a Marketing Budget

Article in Agile Marketing

Determining a marketing budget can be a challenging exercise.  Often there is no one right answer for everyone but there are ways to help you attack the problem. Below, read our expanded article and watch our video with Andy Halko as he shares some helpful tips on how to create a budget for next year’s […]

The Importance of a Business Plan

Article in Growth Strategy

Before you can begin putting together an effective marketing plan, it’s important to make sure you have a business plan in place. Today Andy talks about understanding the long term and short term goals and objectives of your business, before you start planning your marketing. One of the things I wanted to talk about today […]

Usability Beyond the Web

Article

Today Andy explains the affects usability has beyond the web. Video Transcription Hello everybody. Today I just wanted to talk about usability beyond the web. A lot of times when we talk about usability we’re definitely talking about a website, landing pages and these other pieces that people were walking through and how to give […]

Should You Create A Custom Annual Report?

Article

Patrick talks about creating a custom annual report and the benefits that come with it. Video Transcription Andy recently spoke about branding your sales collateral, invoices, your checks, and everything like that with your brand, and just having it have a little custom touch to increase the marketing you’re doing for your company. One of […]

What is the Zero Moment of Truth?

Article

Today Andy explains the Zero Moment of Truth and how it can impact your brand. Video Transcription Hi everybody. I wanted to talk about something that I’ve read the other day. It’s called the Zero Moment of Truth, and it’s something that Google recently dubbed. And what it basically is is they talk about how […]

Creating Custom Fonts

Article

Today Chad explains how you can create custom fonts for your content with simple online programs. Video Transcription Thanks to advances in coding and programming, websites are now able to have custom fonts to an extent. Outside of the usual Arial and Georgia, now you’re able to use programs such as font squirrel, typekit and […]

Some Tips to Generate Buzz When You’re First Starting Out

Article

If you are just starting out and on a tight budget, it could be difficult to compete with big companies during the Holiday Season, but today Patrick shares a few tips that will help you generate buzz for your brand. Video Transcription When you’re just starting out it can be difficult to generate buzz especially […]