B2B

B2B sales is a tough game. It takes time, patience and plenty of trial and error to find the right mix of what works.

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How to Build a B2B SaaS Brand

Article in B2B SaaS

What are SaaS companies?Software as a service (SaaS) companies are no doubt the dominant of the business environment, both in their respective local economies and at the global level. Several statistics are supporting the fact that the SaaS business segment is fast-growing and the largest market segment since 2019. For example, Gartner research estimated that […]

B2B SaaS Growth Marketing Strategy

Article in B2B SaaS

The B2B SaaS industry has experienced significant growth in recent years, averaging approximately 30% per year. This robust growth has been backed by the huge rise of the use of technology in proffering solutions to major business problems. Gartner research published that the revenue of the SaaS industry should hit $143.7 billion USD by the […]