The median annual unit churn for SAAS companies was 10% in 2016

SaaS + Software
Statistic in Growth Strategy

Statistic Info

Median annual gross dollar churn (without the benefit of upsells) is ~8%. This result is comparable to past survey results (7% in 2015, 6% in 2014, 8% in 2013).

As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn. Companies with shorter contracts (under 2 years) saw increased dollar churn compared to last year; contracts 2 years or longer were relatively consistent with prior survey results.

For Entrepreneurs.com

More SaaS + Software Stats

It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR

Increases in revenue growth rates drive twice as much market-capitalisation gain as margin improvements for companies with less than $4 billion in revenues

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

The median startup spends 92% of first year revenue on customer acquisition, taking 11-months to payback their Customer Acquisition Cost

Investment in marketing automation tools is expected to reach $25 billion by the year 2023

The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%

The fastest growing SaaS companies scale their organizations rapidly, growing their teams by an average of 56% each year

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.

As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn

More Growth Strategy Stats

They may forget what you said, but they will never forget how you made them feel.

Invention is 10% inspiration and 90% perspiration.

High-growth companies offer a return to shareholders 5 times greater than medium-growth companies

In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time

At Facebook, 15 percent of tech roles are staffed by women

It’s 9x cheaper to retain existing customers than acquire new customers: costing $0.13 to acquire any additional dollar of revenue

The average SaaS company spends just 6 hours determining their pricing strategy

Improve Your Pricing Schedule And Turn More Profit

Looking for SaaS focused services?
SaaS Website Design
SaaS SEO Agency
SaaS PPC