The median annual unit churn for SAAS companies was 10% in 2016

SaaS + Software
Statistic in Growth Strategy

Statistic Info

Median annual gross dollar churn (without the benefit of upsells) is ~8%. This result is comparable to past survey results (7% in 2015, 6% in 2014, 8% in 2013).

As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn. Companies with shorter contracts (under 2 years) saw increased dollar churn compared to last year; contracts 2 years or longer were relatively consistent with prior survey results.


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The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.

As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn

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