Statistic Info

If a company were to maintain an aggressive 75% CAGR, it would take just over 5 years to hit that coveted milestone

Spend peaks during the expansion stage when companies rapidly build out their sales & lead generation teams

HubSpot

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55% of SaaS companies rate Customer Retention as the key metric to measure

Since churn is so important, wouldn’t it be useful if we could predict in advance which customers were most likely to churn?

Internet Sales strategies have a significantly lower CAC of just $0.42

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; this will become a major drag on growth

Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; which may have a dramatically negative effect on your company’s growth. Source: Mckinsey

SaaS IPOs have more than doubled over the last 12 years

The average Quick Ratio of fastest growing SaaS companies (those with a CAGR of over 50%) is 3.9: generating $3.9 in revenue for every $1 lost to revenue churn

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In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%

In 2018, the global tech spending is forecast to amount to 3,212 billion U.S. dollars.

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

The median average contract length is 1.3 years and the average billing term is seven months in advance in 2016. Comparable to 2015, with average contract length shortening from 1.5 to 1.3 years and average billing period increasing by one month from 2015 to 7 months

Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate

At Twitter, 10 percent of tech roles are staffed by women

While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution

They may forget what you said, but they will never forget how you made them feel.

A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses

Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000