Statistic Info

If a company were to maintain an aggressive 75% CAGR, it would take just over 5 years to hit that coveted milestone

Spend peaks during the expansion stage when companies rapidly build out their sales & lead generation teams

HubSpot

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Since churn is so important, wouldn’t it be useful if we could predict in advance which customers were most likely to churn?

While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution

Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers

SaaS IPOs have more than doubled over the last 12 years

The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

When venture capitalists participate in seed rounds, the average round size is 3x larger

Internet sales strategies are the only sales method to see a decline in CAC, dropping from $0.54 to $0.42 between 2014 and 2015

The best SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

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The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel

Between the SMB and Enterprise customer types, the top-quartile performers not only have net-revenue churn that is 14% to 23% percentage less than the average performers but also have net-revenue churn that is negative in an absolute sense

Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month

Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate

To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14

Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal

As companies scale their growth engines, a slightly-above-average churn rate becomes harder and harder to offset with net new revenue growth, especially when the goal is to outpace it by 4x

Moving from $1.5 million with an eye towards $10 million in ARR is a tough a task and will take an excellent VP of sales to get you there

In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.