More Market Research Articles

Assessing Your Brand, Website & Marketing

How To Assess Your Brand, Website, Marketing & Competitors

Creating an Audience Matrix

Analytics – The Basics

Custom Analytics Dashboards

The Importance of Surveying your Clients

The Basics of Analyzing Your Audience

Take AIM: How to Target the Right Audience

Managing KPIs with Analytics

Tips for Interpreting Analytics Data

More Market Research Stats

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.

Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

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