The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.


Quote in Market Research

Quote Info

More Market Research Articles

How can Manufacturers use CRM and Automation to increase exposure to their target audience?

Determining Your Audiences For Your Software or Technology Website

Personas and The “Broken Telephone” Game

Driving ROI from Google Analytics

Tips for Interpreting Analytics Data

5 Best Channels to Market Your Device Company

Managing KPIs with Analytics

How Can Manufacturers Get the Right Customers?

Segmentation, Targeting, and Positioning

Custom Analytics Dashboards

More Market Research Stats

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

Cloud application services (SaaS) to reach $126 billions by the end of 2021

In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

54% treat upselling and add-on sales as high priority

Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

Looking for SaaS focused services?
SaaS Website Design
SaaS SEO Agency
SaaS PPC