More Market Research Articles

The Basics of Analyzing Your Audience

Assessing Your Brand, Website & Marketing

How can Manufacturers use CRM and Automation to increase exposure to their target audience?

How Technology Companies Can Leverage Focused Niche Markets

How To Assess Your Brand, Website, Marketing & Competitors

Personas and The “Broken Telephone” Game

Custom Analytics Dashboards

5 Best Channels to Market Your Device Company

Driving ROI from Analytics

Segmentation, Targeting, and Positioning

More Market Research Stats

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

Cloud application services (SaaS) to reach $126 billions by the end of 2021