The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Quote in Market Research

More Market Research Articles

The Basics of Analyzing Your Audience

How Can Manufacturers Get the Right Customers?

Personas and The “Broken Telephone” Game

Driving ROI from Analytics

Segmentation, Targeting, and Positioning

Take AIM: How to Target the Right Audience

How can Manufacturers use CRM and Automation to increase exposure to their target audience?

The Importance of Surveying your Clients

Managing KPIs with Analytics

How To Assess Your Brand, Website, Marketing & Competitors

More Market Research Stats

In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

SaaS solutions have the highest security features with 95% security failures due to human error

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

Cloud application services (SaaS) to reach $126 billions by the end of 2021

If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available