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Driving ROI from Analytics

Take AIM: How to Target the Right Audience

Managing KPIs with Analytics

Segmentation, Targeting, and Positioning

How Can Manufacturers Get the Right Customers?

How can Manufacturers use CRM and Automation to increase exposure to their target audience?

An Analytics Primer

Tips for Interpreting Analytics Data

Personas and The “Broken Telephone” Game

More Market Research Stats

54% treat upselling and add-on sales as high priority

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

Investment in marketing automation tools is expected to reach $25 billion by the year 2023

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.

In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.

The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

Cloud application services (SaaS) to reach $126 billions by the end of 2021

SaaS solutions have the highest security features with 95% security failures due to human error