The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Quote in Market Research

More Market Research Articles

The Basics of Analyzing Your Audience

Managing KPIs with Analytics

Driving ROI from Google Analytics

Personas and The “Broken Telephone” Game

Tips for Interpreting Analytics Data

How To Assess Your Brand, Website, Marketing & Competitors

Custom Analytics Dashboards

Take AIM: How to Target the Right Audience

Segmentation, Targeting, and Positioning

The Importance of Surveying your Clients

More Market Research Stats

Investment in marketing automation tools is expected to reach $25 billion by the year 2023

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

Cloud application services (SaaS) to reach $126 billions by the end of 2021

The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.

Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.

SaaS solutions have the highest security features with 95% security failures due to human error