More Market Research Articles

The Importance of Surveying your Clients

Analytics – The Basics

Assessing Your Brand, Website & Marketing

How can Manufacturers use CRM and Automation to increase exposure to their target audience?

Custom Analytics Dashboards

The Basics of Analyzing Your Audience

Driving ROI from Google Analytics

Creating an Audience Matrix

Take AIM: How to Target the Right Audience

Segmentation, Targeting, and Positioning

More Market Research Stats

The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.

54% treat upselling and add-on sales as high priority

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

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