More Market Research Articles

Driving ROI from Analytics

Driving ROI from Google Analytics

An Analytics Primer

Custom Analytics Dashboards

How To Assess Your Brand, Website, Marketing & Competitors

Managing KPIs with Analytics

How Can Manufacturers Get the Right Customers?

How can Manufacturers use CRM and Automation to increase exposure to their target audience?

Personas and The “Broken Telephone” Game

The Importance of Surveying your Clients

More Market Research Stats

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.

54% treat upselling and add-on sales as high priority

Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18