The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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More Market Research Stats

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

Cloud application services (SaaS) to reach $126 billions by the end of 2021

In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

54% treat upselling and add-on sales as high priority

Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

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