The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

I can already hear the YouTube mob grabbing their pitchforks and lighting their torches…

Strategic planning serves as the blueprint for a company’s success, guiding decisions and actions toward achieving long-term goals. However, the foundation of any effective strategy lies in thorough and comprehensive […]

With technologies such as blockchain, artificial intelligence, and mobile banking, the landscape of the financial industry has been forever altered. These technologies are not just additions to the consumer’s financial toolkit—they’re rapidly becoming the primary resources for a burgeoning digital economy.

An in-depth exploration across the spectrum of tech markets, industries, offerings and models to find growth opportunities through understanding the competitive landscape and to envision where our endeavor fits in this grand scheme.

Amidst the dynamic landscape of the tech and SaaS industries, competitive intelligence (CI) emerges as a vital force, transforming raw data into strategic insight. In an era where informed decisions are paramount, CI serves as the linchpin for companies, offering a nuanced understanding of their competitive surroundings, ultimately empowering them to navigate the complexities of the evolving market.

Staying ahead of the competition and connecting with your target audience is paramount. To achieve this, SaaS companies rely on a crucial tool in their arsenal: persona building. Getting to […]