Driving ROI from Analytics
Tips for Interpreting Analytics Data
The Basics of Analyzing Your Audience
Managing KPIs with Analytics
Custom Analytics Dashboards
Personas and The “Broken Telephone” Game
An Analytics Primer
Analytics – The Basics
Take AIM: How to Target the Right Audience
Creating an Audience Matrix
Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added
The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%
Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.
If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer
The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer
The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers
Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network
Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing
In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.
86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available