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Creating an Audience Matrix
Driving ROI from Analytics
Take AIM: How to Target the Right Audience
Managing KPIs with Analytics
Segmentation, Targeting, and Positioning
How Can Manufacturers Get the Right Customers?
How can Manufacturers use CRM and Automation to increase exposure to their target audience?
An Analytics Primer
Tips for Interpreting Analytics Data
Personas and The “Broken Telephone” Game
54% treat upselling and add-on sales as high priority
Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing
Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month
Investment in marketing automation tools is expected to reach $25 billion by the year 2023
The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18
Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.
In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.
The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers
Cloud application services (SaaS) to reach $126 billions by the end of 2021
SaaS solutions have the highest security features with 95% security failures due to human error