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How To Assess Your Brand, Website, Marketing & Competitors
Take AIM: How to Target the Right Audience
Personas and The “Broken Telephone” Game
An Analytics Primer
Assessing Your Brand, Website & Marketing
Custom Analytics Dashboards
The Basics of Analyzing Your Audience
How can Manufacturers use CRM and Automation to increase exposure to their target audience?
Segmentation, Targeting, and Positioning
Tips for Interpreting Analytics Data
If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer
54% treat upselling and add-on sales as high priority
Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less
The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%
The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer
In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.
Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network
Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.
Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing
The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers