More Market Research Articles

Analytics – The Basics

How can Manufacturers use CRM and Automation to increase exposure to their target audience?

Assessing Your Brand, Website & Marketing

The Basics of Analyzing Your Audience

Take AIM: How to Target the Right Audience

Creating an Audience Matrix

How To Assess Your Brand, Website, Marketing & Competitors

Driving ROI from Google Analytics

The Importance of Surveying your Clients

Personas and The “Broken Telephone” Game

More Market Research Stats

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

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