Are you using an attribution model? This infographic helps you to determine the value of digital marketing channels with attribution models. This study used over 23 million multiple – interaction conversions across 30 domains.
Originaly posted by Slingshotseo.com, click below to see full infographic.
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Analytics and optimizing conversion should be a top priority for organizations but since it is something that often times seems so overwhelming or difficult to understand, it’s easy to put it on the back burner never to be looked at again. For those who do try to measure analytics from time to time, without knowing [...]