Pay-Per-Click seems easy. That’s why almost everyone signs up and goes for the DIY method. The problem is, that a lot of times people will burn through cash quickly and get no result.
It’s not that Adwords / PPC doesn’t work, it’s that the majority of people don’t know how it works. Our ‘How To Win With Pay-Per-Click’ infographic walks through how you can achieve higher ad rank and more clicks for less money.
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Analytics and optimizing conversion should be a top priority for organizations but since it is something that often times seems so overwhelming or difficult to understand, it’s easy to put it on the back burner never to be looked at again. For those who do try to measure analytics from time to time, without knowing [...]